How to Create a Content Marketing Strategy for Your Business

How to Create a Content Marketing Strategy for Your Business

The goal of a content marketing strategy is to draw traffic and boost sales through the use of that content. It will also boost brand awareness and increasing user engagement. 

Below are some content marketing strategies you need to consider doing for your business:

Make Your Own Blog

It will not take you a lot of time to make your own blog. WordPress is a perfect place for you to begin because it is free, and you will find different plugins you could utilize to monitor your success. If you look around, nearly every website you visit will have a blog. So make sure you do not skip it!

Your blog can have whatever type of content you want. It could be text, images, or videos, it doesn’t matter! As long as you are offering a way for prospective customers to engage and reach you.

 

Recognize Your Target Audience

Who is your target audience? If you aren’t sure, you can check out your competitors. Determine whom they’re targeting, how they are implementing it as well as the kind of content their audiences enjoy. This will give you a great starting point for your content. Just make sure you make it your own!

Develop Content Your Audience Wants

 Make sure you are producing content in a format that your audience prefers. If they seem to like video or audio more than text, be sure to create more video or audio content. Your best bet is to cover all 3 and use the content across as many platforms as you can. There is no reason you can’t get many miles out of one piece of content. 

Create Your Goals

What do you wish to accomplish? Do you want to double up your sales with content? Perhaps you like to have thousands of followers to your blog. You see goals fuels your content marketing strategy. They are your tools with which you track your development and compare outcomes. 

Plan Your Content

The next thing you need to is to plan your content. Look at your goals and plan your content using a schedule. Make sure you answer the what, when, how, where, and who.

Promotion and Marketing

Clicking “Publish” will not ensure readers so make sure you are promoting your content in as many places as possible! Pinterest is a great way to get your content to start working for you on auto-pilot.

Track and Adapt

Always be watching your numbers so that you know what to tweak and where. This will help you improve your content marketing strategy week after week until you find what works best for you.

Content marketing can take a decent amount of time and effort, but if you stick with it and stay consistent, it also has a big pay off!

How to Plan Your Social Media Content for Your Business

How to Plan Your Social Media Content for Your Business

Did you know that a clear social media content plan won’t just save you time, but will also take your marketing to the next level?

Here are some quick tips on how you could plan your social media content for your business. 

 

  1. Determine an Appropriate Content-Sharing Percentage

 

Use the 60/20/20 rule!

60% value

20% Hidden promotion

20% promotion

 

  1. Determine the Frequency of Sharing Content

After you have determined your ratio, it’s time you decide how often you’ll be posting. Always remember that every social media platform is different and needs to be treated differently. While no definite rules here, we recommend that you do your own research. 

If you are picking a social media platform to use for your business, you need to consider the goals you plan to pursue, your brand, and your target audience. Are you a visual brand? Then you’ll flourish on Pinterest and Instagram!

  1. Planning is the Key

Make sure you plan your holidays and events.  A few options to remember include annual events, new product releases, holidays, recurring content, and cultural events. 

You also need to choose how much you’ll be curating. Curated content is the content you don’t create, but the ones share on your page. That will help boost your visibility or probably draw more followers to your account. Don’t forget to tag those whose content you share!

Always check that your plans line up with your goals. Keep the big picture in mind while you are creating so that you are setting yourself up for long term success.

How to Plan Your Blog Content for Your Business

How to Plan Your Blog Content for Your Business

Do you currently have a blog in your mind right now? Maybe you have a notebook full of mind maps around the topics you want to cover. Blogging isn’t hard, but being consistent might be. That’s where planning comes in!

For a boss girl like you, having a plan in mind will help you save time. It will also help you create better content, and you will also get rid of the “what do I post today?!” anxiety!

Here are some tips on how to plan your blog content for your business.

  1. Plan 

Make sure you have a schedule, so you know when and where you’ll be posting your content. Don’t forget a checklist of things you need to go with your content, so you don’t miss anything!

  1. Research

Doing your research is one of the essential steps in planning your blog content. Look for a topic that is relevant to your audience. Don’t forget to see what experts in your field are saying. That will allow you to add real value into your post and establish your credibility as an expert. This will keep them coming back for more!

  1. Create 

You’ve finished planning, what’s next? To write, of course! Remember to include a call to action at the end.

Always consider creating templates for your blog posts. This will help to establish a blogging strategy that works for you. It will even help you when you are stuck and keep your writing consistent.

  1. Upload

Time to upload your post! Make sure to divide it into small paragraphs, so it is simple to read. Always remember that about 43% of readers skim through contents. Make sure that you make the content easy to read. You could also add some links and subheadings to make it simple to the eye. Don’t forget the images!

  1. Advertise

If you don’t market the posts you create, you are only missing a big opportunity to catch the attention of your audience. You could start by scheduling a few social media posts within the day when you publish new blog content. (this is where planning really gets helpful) That will boost your likelihood of someone seeing and reading it. Don’t forget to pin it on Pinterest as well and let the content work for you!

As you continue writing blogs, you will find what works best for you and your audience. Watch your analytics so that you can adjust based on what your audience is reading the most and how often. No, go blog!

Why Your Business Needs Content Marketing

These days, everyone is trying to get their businesses off the ground and are having a hard time deciding where to invest your efforts.

Luckily, the solution is EASY!! CONTENT MARKETING (sorry I love this topic and get really excited when talking about it)!!

So why do you need to incorporate content marketing into your business strategies? Content marketing isn’t a new-fangled idea anymore. For years, thriving businesses and brands of every size have been telling their unique stories to attract their ideal customers. While content marketing is not a new method, it’s becoming more and more critical in achieving online success these days.

Let’s talk about why content marketing is essential to your business:

The Demand for Content Marketing

As more and more small businesses understand the importance of content marketing, it is critical to know what content marketing could do and why it necessary for your business. Here are some of the reasons you need content marketing today:

  • Improves Your Sales

Did you know that the best content marketing companies know why different types of content are required at specific parts of the sales journey? Content marketing makes it simpler for them to steer the path from engagement with your content to a prospective client.

  • Draw More Followers And Engagement

Social media is a driving force in sales and increasing your online following. Even so, the majority of brands are struggling to get any real or lasting attention on social media. Content marketing will help your business develop engaging and convincing content, which is designed to get the attention you deserve online.

  • Thought Leadership aka Influencer Status 

Becoming an authentic influencer plays a vital role in all marketing efforts. Content marketing is a perfect tool for growing the influencer status of your business. In other words, it places you and your business as an industry leader.

  • Create Your Online Brand

Content is the fuel in today’s digital world. It drives website traffic and social media interaction. Weaving content marketing into all aspects of your business helps you get attention. It boosts your online presence and catches the attention of your ideal clients.

Effective content could help you create customer relationships. It also helps you not to be too salesy. It also shows off how amazing you and your business are. This then develops trust with your industry and enables you to stand out from the crowd.

If you want potential clients to spend time with you online so that they become paying clients, then you need to gain their attention. Today, you don’t need to encourage consumers to use your products. You only need to show them it works and allow them to be captivated by your stories. Marketing your business, along with valuable and fantastic online content, is the KEY to growing your brand!