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How Small Businesses Can Leverage Technology to Their Advantage

Starting a small business has become a possibility for more and more people because of innovations in technology. However, being able to start a business doesn’t mean you can sustain it. It is understandable for a small business owner to worry about companies that have a greater advantage in terms of capital, workforce, and experience. All these things matter, but hope is not lost. The following list offers some suggestions for how you can leverage technology to advance your small business.

Social Media

According to Fundera, a big challenge for most small businesses is attempting to function on a shoestring budget. Everything from the number of employees to their marketing is limited by it. Therefore, one of the best ways to leverage technology to go around this hurdle is to market through social media as much as possible. It’s easy to get the word out about your business for free on various networking platforms. Also, paid advertising is available on social media at a significantly lower price than you’d pay to advertise on radio or television. It should be noted that this is best utilized when mixed with organic traffic. Any paid ads should be targeted toward a similar audience.

Making Checkout a Breeze

When it comes to the sales process, most consumers will give you only one chance to prove yourself. This is why everything in the selling process must be perfect, including checkout. According to Celerant, investing in POS software training can save you a lot of time and money in the long-term. This is because you will need experienced talent to understand how to mediate any issues that may arise, from heavy traffic online or in-store, to a cyber attack on your website.

Outsourcing Customer Service

Business leaders are a special kind of people. They can handle multiple problems at a time and go on working for hours. However, there comes a time when this begins to affect their work. Thus, it is highly recommended to consider outsourcing your customer service tasks. Direct Interactions says that this will not only eliminate much of your daily work, but it can also make your company look more professional. If there is anything critical to deal with, your third-party service provider will always notify you before moving forward. 

Technology probably helped you get into business in the first place, and technology can help you continue to succeed. Keep the suggestions on this list in mind to leverage tech as much as possible for your small business.

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How Managers Can Be More Engaged in Their Employees’ Work

Being a good manager means understanding how to help out your team while also not overstepping your boundaries. You don’t want to become known as the dreaded “micromanager,” but you also don’t want to just be removed from your staff and be indifferent towards what they’re doing or what kind of progress they’re making. These are some ways managers can increase their engagement with their employees.

Set Goals With Them

Employees can get a lot more out of work when they have goals they’re working towards. These shouldn’t be vague goals such as “get more done.” You also shouldn’t try to force your employees’ goals to align with what you think they should be. You can definitely help coax them into sculpting them into something tangible, but don’t define their goals without their input. Paycom recommends to always have goals for new hires that are communicated clearly right off the bat, then you are able to collaborate with the employee as they train on more personalised objectives. Goals can also be broken down into “short-term” and “long-term.” A short-term goal might be to secure a certain client, while a long-term goal could be to receive an upper-management position within the next five years.

See Where They Work

You might know the layout of your office and remember where everyone’s workplace is. You also need to have an active awareness of what kind of setup your employees have and how it may or may not be conducive to getting work done. Doing a gemba walk can help a lot. According to Creative Safety Supply, a gemba walk is when a manager visits the site where employees work to observe performance, safety standards, and how things in the workplace are done firsthand. You shouldn’t be looking for things you can nitpick or that might differ from your own work style, as everyone has their own way of doing things. However, you should point out areas where there could be more efficiency and see how your employees take these suggestions.

Offer Constructive Criticism

Managers who see everything as either worthy of total approval or disapproval are equally unworthy of respect from employees. According to Hanover Recruitment Limited, you need to show your employees that you’re processing what they’re doing by analyzing their work with total attention and sound feedback. With constructive criticism, your employees can understand that you think well of them and that you have high expectations of them. You might not always have the most poetic language for describing what needs to be done, but you can definitely help them see you have their progress and results on your mind.

Your employees might never tell you that they want you to be more attentive to their work, but it’s likely something they’ve thought. It’s also probably something you’ve thought at least once when you were working under someone. As a manager, you need to show that you’re tuned-into what’s going on and are invested in your employees and all they do for you.