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3 Reasons Why Coaches Need to Hire a Support Team

3 Reasons Why Coaches Need to Hire a Support Team

A common piece of advice from business coaches to those who want to grow their business is to hire team members who can do the support work so you can focus your efforts on money-making tasks. In other words, don’t waste your time doing bookkeeping or answering emails because you’ll make more money selling your signature program or coaching clients.

So how’s a business supposed to run smoothly when you’re not doing those necessary support tasks? Simple…you hire people to do those tasks for you. There are expert Virtual Assistants who can create an organized inbox with filters, folders and labels in mere minutes. There are expert Bookkeepers who find joy in numbers and live for balancing your books each month. And there are still others who adore creating online content and helping customers with their questions and problems. This is the team you need to create.

There’s Not Enough Time in Your Day

If this is your excuse for not getting tasks done, then it’s time to hire at least one team member. Make a list of your most pressing tasks that need doing and hire the appropriate person for the job. Start small if necessary, paying a Virtual Assistant for 5 hours a month, for instance, and then work up from there as you become more comfortable delegating tasks to her. You’ve just gained 5 hours in your month so use it wisely.

You Can’t Clone Yourself

How on earth can you coach your clients while also getting prospects into your sales funnel and creating books or other signature programs? You can’t, plain and simple, because there is only ONE of you! This leads back to you doing the money-making tasks. Hire a ghostwriter to write your book or programs; hire a Virtual Assistant to help with administrative tasks; hire a Customer Service Specialist to answer your phones and client questions.  While they work, you work on building relationships with your clients and prospects.

You Don’t Have Time to Learn the Latest Technology

Technology is wonderful and keeps improving every day but who has the time to learn all these programs and apps? Canva is certainly a cool tool for designing graphics but instead of fooling around for hours to design your book covers or social media graphics, hire a graphic designer who already knows about design and color principles and likely has the latest and greatest design program. There’s no learning curve here. You only have to explain your vision to the designer and let her take over. Again, focus on your money-making activities.

I Don’t Know What Tasks to Give Up

Giving up control can be intimidating but if you have a business plan and know exactly what tasks YOU want to handle, the art of delegation becomes much easier. If you need help planning these next steps in your business, check out my newest workshop, Your 12 Month Marketing Calendar: Plan Your Programs, Content, and Promotions for the Entire Year!

In this 4-module downloadable self-paced course we start off with making a business plan and creating action steps, then we work through productivity tips and tools as well as how to plan your offerings and your promotional offers. After you get a plan in place, it will become more obvious what type of service providers you’ll need and for which tasks. 

 

3 Pages Every Funnel Must Have—And What To Include On Them!

Confused about how exactly sales funnels work? You’re not alone. In fact, that’s the number one reason small business owners say they can’t get their funnels set up—they simply don’t know what to include where. 

Here’s the easy answer: At the very least, your sales funnel needs three pages. 

 

Sales Page

This one obviously comes first. You might call it a landing page, or in the case of a free opt-in, a squeeze page. It serves one purpose—to get the reader to take action. Whether that’s to buy a product or offer up their email address in exchange for a free gift, this is the gateway into your funnel. Everything that follows depends on this page, so you want to be sure you:

Include a clear call to action—“Buy Now” or “Click here to download this report for free”

Eliminate distractions—that means no links to other websites or even a navigation bar

Address the readers’ pain points and how your offer provides the solution

 

Confirmation Page

Here’s where we ask the reader to confirm their intent. For a sales funnel, this confirmation page might actually be your checkout page. It’s where they enter their payment details. For a free offer, it’s simply the page your email management system directs them to next. It’s a  holding page, if you will, while you wait for them to confirm their email address. 

If you’re setting up a free funnel, this page has great power—and you don’t want to waste it! 

Here is where you can offer an upset, remind people to follow you on social media, and give them a peak at your other products and services. 

Remember, though, that they will only see this page once, so don’t put anything here that they will need to refer back to. That’s what the thank you page is for. 

 

Thank You Page

This is where they actually collect their downloadable item, or get information about how your product will be delivered. 

Like the confirmation page, this is valuable real estate, so you want to be sure you use it wisely. In addition to the downloadable item your customer just purchased (or opted in for) you also want to showcase your other offers—especially those at a slightly higher price point. Here’s why: the person looking at this page is a hot prospect. He or she is in a buying mood. You want to be sure to take advantage of that by putting your most relevant offers on this page. To encourage buying, consider including:

A limited time offer—scarcity sells, so if you can legitimately limit sales to a few hours/days or number of units, then this is the place to do so. 

A “no brainer” coupon offer—an insider’s only deal can be a powerful motivator, especially if it’s a fantastic price. 

 

Extra bonuses—give them access to additional products/services if they buy through your link on that page. These should be bonuses that aren’t advertised on the public sales page for that product. Again—insider’s deals are motivating!

Putting together a sales funnel isn’t complicated—or at least it doesn’t have to be. As your business grows and you have more products to offer, you can expand your funnel to include more upsells and downsells, but for now, this simple setup is really all you need.  

 

Why Your Funnels Leak—And What To Do About It

Why Your Funnels Leak—And What To Do About It

For a business owner with a solid funnel in place, it’s easy to take a look at the number of subscribers at each level of the funnel and predict pretty accurately what the sales are going to be from day to day or week to week. 

If you’ve got a funnel in place, though, and your numbers aren’t looking great, chances are you have a leak somewhere. Your funnel has a hole (or two or three) where subscribers are falling through. There are four common causes for funnel leaks, and once you spot them, they’re pretty easy to fix. 

Not enough traffic. The very heart of your sales funnel is the traffic you bring in. Without visitors to your blog or opt-in pages, you’ll have no subscribers. Without subscribers, you’ll have no (or very few) sales. Without sales, you’ll have no business. Yet this is where a lot of people struggle. How can you get more eyes on your content and more subscribers into your funnel? 

How to fix it: Traffic generation is an entire industry of its own, but here are some tips: Use good SEO to encourage search engines to rank your content well. Be present and active in the places where your ideal reader hangs out, whether that’s on social media, in niche forums, or at live events. Use paid ads to drive targeted traffic to highly relevant pages. Recruit JV partners and affiliates to promote your offers. Buy solo ads in related email newsletters. 

No follow-up. This is a leaky funnel mistake that a lot of new entrepreneurs make. They spend a lot of time and energy setting up a great squeeze page and driving traffic to it, then they deliver the goods to their subscribers, and then…nothing. No follow-up emails. No offers to buy more. No related services or products. Nothing. 

How to fix it: Before you spend time building that opt-in page or offer, be sure you have a back-end to promote, or those subscribers you so carefully collected will end up costing you money instead of earning it back.  

No call-to-action. This happens most typically at the top of the funnel. Your blog posts, social media content, podcasts, YouTube videos—everything you offer for free—must have some kind of call-to-action, or it’s all just wasted energy. Your call-to-action can be as simple as “Subscribe to my YouTube channel” or “Follow me on Facebook for more tips,” but it must be there. 

How to fix it: Every time you write a blog post or an email, as yourself, “What do I want my readers to do when they’re done reading/listening/watching this?” That becomes your call to action. 

No product offers. When you’re just starting out, this can be a problem. You know you need to be building a mailing list, but with nothing to offer them, what’s the point? The truth is, there are lots of ways to make money in your funnel even if you don’t have a product to sell. 

How to fix it: Promote affiliate offers. No matter what industry you’re in, there are a variety of tools and products your readers need. Find those tools, sign up for the affiliate programs, and recommend them to your readers. Not only will your readers thank you for pointing them in the right direction, but you’ll earn a little cash, too. 

Got a leaky funnel? With a few tweaks and some attention paid to your follow-up sequences, chances are you can fix those holes and increase your profits in no time. 

Need some help fixing your leaky funnel? Schedule a free 15-minute consultation call today and let’s fix those leakes! https://therockstarceo.com/book-now/

What the Heck is a Sales Funnel, Anyway?

For an online business owner, a sales funnel is probably the most important marketing tool you have. And yet many entrepreneurs – both new and established – have no clear understanding of what a funnel is or how it works. 

As you can imagine, failing to fully understand this critical part of your business means fewer sales, lower profits, and ultimately, an unstable business. 

 

A Simple Sales Funnel

At its most basic, a sales funnel consists of free content, which typically requires nothing of your readers. Many sales funnels begin with blog posts, YouTube videos, Facebook content, and other information readers can access at no cost. This is the “top” of your funnel. 

Next, you’ll have an attractive offer that requires a very small “payment” of sorts – typically an email address. You’ve seen this type of offer on websites all over the internet, and probably even signed up for some. This is the free ebook or guide, video series, checklist, workbook, or other valuable content that is available in exchange for “opting in” to an email list. 

Once on your mailing list, you’ll then present your readers with a series of low-cost offers. Perhaps you have a low-priced ebook or a trial membership. 

Customers who purchase your low-priced product move further down the funnel, and are presented with more, higher priced products. As they continue to buy, they move closer and closer to your top-end offers, which make up the bottom of your funnel. 

 

How Your Funnel Works

If you imagine your funnel as looking like, well, a funnel, it’s easy to see that your free content—at the top—is consumed by the largest number of readers. Below that, your extreme low-cost item (available only for the cost of an email address) attracts a smaller subset of the true freebie seekers. Next, your low-priced products bring in yet a smaller group. 

Finally, as you near the tip of the funnel, only the loyalest of fans and customers will purchase your highest priced offers. 

Your job, as the business owner, is to ensure that your funnel leads buyers naturally from the top, free offers all the way to the bottom. The more buyers you can keep in your funnel, the more money you will make. 

Most new—and even established—business owners can easily envision the top of the funnel, but if you truly want your business to grow, you must master the entire process, and that starts with understanding what a funnel really is and how it works. 

No matter where you’re at right now, it’s possible to cultivate unflappable confidence in everything you post online so you not only feel good about how you’re showing up & what you’re offering but make good money from it, too.

Starting now, I’m offering a unique, step-by-step course that will teach you how to get over this innate fear, gain crystal-clear clarity on your true viewpoints & start putting messaging into the Universe that attracts the right people and repels the wrong ones.

https://therockstarceo.com/product/unshakeable-messaging/

When Do Coaches Need Coaches?

When Do Coaches Need Coaches?

Just because you’re in the coaching industry, don’t think you would never have a need for a coach of your own. Seems like a funny thing to think about but even the best coaches could use some help streamlining their businesses or having an objective third party to talk to about personal or family matters. Heck, even psychiatrists are required to speak to other psychiatrists on a regular basis!

Business coaches can assist anyone with their businesses and often will find things to fix or change simply because they have an objective, outside viewpoint. Everything from billing inefficiencies to brainstorming product ideas, a business coach can be a non-judgmental sounding board who offers clarity and perspective.

Your Coach as Your Accountability Partner

If you have a plan in place for creating a signature program, utilizing a coach as an accountability partner is a wise investment. We all tend to work more efficiently when we know there’s a deadline looming but it’s also easy to ignore that deadline because we are the ones who set it. Rather than moving your deadline further and further away, use this accountability partner to keep your productivity on track. 

Accountability is necessary in many instances, though, not just in product creation. Whatever goals you have set for yourself, your coach will hold you solely responsible for meeting those deadlines and goals. 

Your Coach as Your Guide

A good business coach will have the ability to challenge your thinking and your goals in a non-threatening, non-judgmental way. Instead of staying inside our comfort zones, a coach will encourage us to explore what we fear in an effort to fight that fear and try something new. Coaches also have the skill to break down large tasks into smaller tasks that don’t seem so intimidating. They can also guide us with instructions for how to do or implement something in our business.

Your Coach as Your Mentor

When it comes to hiring a business coach, always hire someone you consider to be at a higher income level or level of success than you. After all, those who have already reached a level of success will have the best experience to share about how you can reach that same level. Your coach is one who will teach you the skills you need to be successful based on real life experiences.

Get Your Plan Started Ahead of Time

Before you spend good money on a coach, create a business plan with your goals and your action steps spelled out. You want to provide your coach with a starting point and chances are that would be your first assignment anyway with a new coach.

A business plan will help you build a business that will support you financially, have an impact on those around you, and leave a lasting legacy you can be proud of.

Your business plan functions as a “crystal ball” of sorts. It helps you to peer into the future and predict different outcomes.