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How to Create an eCourse in a Day

Think you don’t have time to create an eCourse? Think again. Many of the courses you’ve seen for sale—or maybe even purchased—were created in a single day. For savvy business owners, creating a new course is just a matter of putting the pieces together. If you’ve been in business for more than a few weeks, you already have everything you need to create an eCourse and have it ready for sale by this time tomorrow. 

Use Your Strengths

You could spend days or weeks researching new strategies, testing new ideas, and developing a completely new (to you) eCourse. Or you can embrace a tried and true development strategy that’s been proven to work: Write what you know. 

When you’ve spent months or years immersed in your expertise, it’s easy to talk about. You probably do it every day. You answer emails, write blog posts, chat on the phone with clients. Not only that, but you very likely read, watch videos, and listen to podcasts about your subject matter every single day. All of these things make it easy for you to create a new course, seemingly out of thin air. 

Repurpose Your Content

If you have a blog or an email list, or have created other courses, then you already have a wealth of content to draw from. Sort through past blog posts and emails for gems you can polish and repurpose. Scout your past courses for modules and elements that are a good fit for your new course. Update the information (if needed) and reformat it to match your new design, and use it to add value to your next offering. 

Don’t worry that some of your content may have been seen before—even if you create an entire eCourse based on nothing but your blog content. People will happily pay for a step-by-step plan, even if they can find the information for free elsewhere. It’s the convenience of having a proven plan without having to organize it themselves that will encourage them to buy. 

Fill in the Blanks with Rebrandable Content

If there are obvious holes in your content (and there may not be) you can easily fill them in with rebrandable content. You can find inexpensive, well-researched and well-written private label content on nearly every subject. Even better, you can often find a variety of formats, including video, software, slide decks and graphics. All of these can be used to create a more well-rounded, valuable course with very little effort on your part. 

Go for the Low-Hanging Fruit

Let’s be clear. An eCourse you create in a single day is not likely to be an all-inclusive, multi-media filled epic offering. Instead, aim for a low-cost introductory course that will sit near the top of your funnel. You can always expand it later (repurposing yet again) into a more comprehensive training, but for now, the goal is to get it finished and get it out there.

eCourse Pricing Strategies That Work

Struggling with how to price your eCourse? You’re in good company. It’s a struggle all online business owners face, and one that can even cause you to put off launching your product—maybe indefinitely. 

Sound familiar? These pricing strategies will help: 

How much do you want to earn? 

Here’s the most basic idea: how much money do you want to make on your course sales? Take into consideration:

  • Your time investment: How many hours did you spend planning and creating your course? 
  • Your monetary investment: Did you pay writers, editors, developers or others to create your course? 
  • The cost of sales: What percentage of each sale will go to pay your payment processor, affiliates and JV partners? 
  • Projected sales: How many individual units can you reasonably expect to sell?

With all that in mind, it’s easier to calculate the cost of your course. 

What is the return on investment?

Beyond how much you expect to earn from course sales, it’s important to consider how much your buyer stands to earn from her access to it. For example, if your students routinely increase their income by $2,000 every month thanks to your training, then it’s more than reasonable to charge $4,000 or more for your course. After all, action takers will earn back many times their investment.  

How committed are your buyers? 

Or more accurately, how committed do you want them to be? Generally speaking, the higher the price point, the more invested a buyer will be in:

  • Seeing the course through to the end
  • Taking action on the material

This means that they’re also more likely to realize the results you promise, which leads to a better return on their investment. If you have the value and the case studies to prove a solid return, it’s reasonable to price your course higher to encourage commitment on your buyers’ part. 

How exclusive is the content? 

You might think that there is nothing you can teach that hasn’t already been done before—many, many times. 

But there’s plenty that can make your course stand out from the crowd:

  • Present the content in an unexpected way
  • Use design elements such as cover art, charts, and other graphics
  • Include worksheets, checklists, and other step-by-step help

In the end though, deciding on a price for your course might come down to simply following your intuition. After all, you know your audience—and your content—best. Don’t overthink it, and don’t use pricing as an excuse not to launch. 

How to Choose the Right Course Format for Your New eCourse

Video? Audio? Written? Live? 

When it comes to creating course content, you have a dozen or more options, and all of them are useful in their own way, so how can you choose? There are three primary considerations. 

Your Buyer

Chances are, your ideal client has a clear preference in format. Some people love watching videos, while some prefer to skim through written instructions. Some people learn best by doing, with a checklist as a guide. Still others much prefer to have audio they can consume while doing other things. 

Your Content

Let’s face it, some information lends itself well to certain formats, and simply won’t work in others. It’s difficult to explain how to use software, for example, without a screenshare video. By the same token, if you’re asking clients to work through a discovery process, a fillable worksheet is a must. 

Your Comfort Zone

While your biggest consideration should be your clients and their needs, your preferences matter, too. If you aren’t comfortable with video, then it’s a safe bet you’ll procrastinate getting your course done, and stress over it unnecessarily. By the same token, if writing isn’t your forte, trying to force yourself to create 50 pages of content is going to be frustrating. 

Beyond the obvious format choice, you also have to consider how you’ll present the material. Again, you have a variety of options. 

Email Delivery

This is the simplest method of eCourse delivery. All it takes is an autoresponder set to go out on the schedule you choose, and a series of messages with your training materials. You can include attachments as well (although your delivery rates may suffer) or you can link to a page where buyers will find more resources, such as video or downloadable files. 

Membership Site

A more sophisticated option is to set up a membership portal where buyers can log in to retrieve their material. This gives you the option to deliver the content all at one time if you prefer, and also allows you to better protect your content from unauthorized access. 

Zip File Download

If your eCourse is small, or if you aren’t concerned about overwhelming your buyers, a zip file download is a viable option. In this case, you simply set up delivery through your shopping cart by providing a link where buyers can download the entire course. This format works best if your course does not include a video element, because the download could be too large for those with a slow internet connection. 

The bottom line is this: When you’re planning your eCourse, your most important consideration is your buyer. What does she want, and how does she want it delivered? Do that, and you’ll be well on your way to launching a successful course. 

Single Problem, Single Solution: The Benefits of Keeping It Simple

Tell me if this sounds familiar. You begin to write a blog post, and before you know it, your “quick update” has turned into a rambling, 3,000 word novelette that covers everything from where to find a graphic designer to how to design a business card. 

Now, a 3,000-word blog post can be great for traffic, but only if you’ve kept it tightly focused. But what happens all to often (in blog posts and in course development) is that every point covered brings up a new point to be addressed. 

Logo design leads to business card formatting. 

Business cards lead to taglines. 

Taglines lead to ideal client avatars. 

Avatars lead to…well, you get the idea. The point is, when you strive to provide the very best information for your audience, it’s easy to want to include one more important detail. Soon, you’ve outlined an encyclopedia’s worth of content that overwhelms not only you, but your clients as well. 

One Problem, One Solution

Most people don’t need or want an all-inclusive answer. If your course helps your clients identify their ideal client, then including information about choosing a domain name might seem relevant, when it’s really just a distraction. 

Worse, if you try to branch out too much, you run the risk of overwhelming your customer. Too much of that, and she’ll log out and never return—for this or any other course you create. Not because you’re a bad coach, but because she’ll be convinced she’s a bad student. 

Here’s another issue with trying to include too much info in a single course: Depth of knowledge. When you try to include too much information, what you end up with is very thin coverage of a lot of different topics. 

Instead, when you focus your course on a single problem and a single solution, you can dig deeper and present ideas and information that won’t be found just anywhere, such as:

  • Case studies
  • Worksheets
  • Planning documents
  • Checklists
  • Multi-media content

These are the types of things that your audience will happily pay a premium for, because they cannot find them elsewhere. When you focus your course on a single problem, you’ll have the leeway to create these and other resources. Take a broader approach, though, and you’ll be forced to scrimp on the “extras.” 

But make no mistake—there is still room for that all-inclusive, massive eCourse. One look at powerhouse coaches such as Marie Forleo and her massively popular B-School will tell you that. 

Keep in mind, though, that if you decide to go ahead with an eCourse of this magnitude, you will (by necessity) have to:

  • Expand the length of the course to accommodate all the extra information. Each week (or module) becomes its own “mini” course, focused on a single issue/solution. 
  • Increase the cost of the course. If your market will bear a high-ticket, multi-module course, then by all means you should produce one. But do keep in mind that the more information you provide, the higher the price point. 

Remember, too, that a large course is a much more difficult sell—and we’re not just talking about the price. There’s a bigger commitment on the part of the buyer as well, and that’s something she’s going to have to carefully consider before she takes the plunge. A smaller, single-problem course is easier to commit to and easier to complete and be successful with. 

What works for me as an ADHD Entrepreneur

What works for me as an ADHD Entrepreneur

There are so many questions around here about how to deal with being ADHD without meds etc. So here is what has worked for me. I will link as many resources as I can for you… 

A little background first I was diagnosed with mental retardation and hyperactivity (I am in my late 40’s so ADHD wasn’t a thing yet especially not for girls) at 6 years old.  I didn’t start talking till I was almost 5, didn’t read till I was 10, and didn’t really do school till I was 11 (I had that one amazing teacher that changed the world for me).  Also, Ritalin was a game-changer for me back then… I took that until I was 15 and started to have some health issues. My son is also ADHD and ASD and is now a functioning happy adult (which we were told he would not be).  I went down the RABBIT trail HARD when my son was about 2 since I didn’t want him having the issues I had with medication. 

I am not a Doctor but I have 3  degrees and one of them makes me an amazing researcher. I am a hobby herbalist, nutritionist and as a profession a  Practical How of life & business ADHD coach. 

Here is what works for me and also what works for my son.

1:   Dopamine Hacking is a HUGE deal – see the other article here… 

2: No processed grains, sugars ok well any food.

3: Bullet Proof Coffee:  https://www.fastcompany.com/3034539/what-its-like-to-drink-bulletproof-coffee-every-morning-for-two-weeks

    – set timer go down TikTok and IG stories rabbit trail     for 1/2hour to an hour 

4: 1/2 cup of grapes in the morning with my coffee https://www.techtimes.com/articles/220338/20180213/eating-grapes-can-help-improve-symptoms-of-anxiety-and-depression-says-study.htm

    -Shower

5: 2 eggs (hardboiled is my favorite way) https://www.additudemag.com/slideshows/adhd-protein-breakfast-recipes/    

    -Get to desk and brain dump for the morning 

6: Tumeric, Liquid Magnesium, Liquid Potassium, Vitamin D3, Vitamin B complex, Food Enzymes

    – get to my desk and start my day

    – I have a 15 min break every hour to move and do a     chore or something 

7: Snack 1 cup plain yogurt with berries and 1 TBL spn honey or maple syrup mixed in. 

8: Protein, veggies, and some dark chocolate 

9: Green tea I sip this all day instead of water, honey added for taste or berries crushed 

10: berries, yogurt, and 1/2 cup grapes 

11: Bullet Proof Coffee 

12: Dinner: Protein, salad or fresh veggies, carb – almost always potato with brown rice once in a while 

13: Bedtime snack might be frozen yogurt but I allow myself good quality ice cream some as well. 

14: Bedtime routine no matter what time I go to bed this routine is always followed: 

    -Wash my face and then do a hot washcloth placed over my face for a minute to relax me. 

    -Breathing exercises for 2 minutes 

    -Stretching for 1 minute 

    -Cuddle with puppy and husband for a few 

    -Make sure the book light is charged (plugin if needed) 

    -Make sure relaxing reading is close (no electronics just a good old book) for when I wake up at 2 am and  read for about half-hour and then go back to sleep.

If you are an ADHD or otherwise neurodivergent woman come join us in our private community. You get a Free 7-day trial. We do 3 accountability/group coaching and Entrepreneur/life hacking support calls a week.

https://www.neurodivergentbossgirls.com/share/bxeUX0xzEm_aUz7b?utm_source=manual