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How to Plan Your Blog Content for Your Business

How to Plan Your Blog Content for Your Business

Do you currently have a blog in your mind right now? Maybe you have a notebook full of mind maps around the topics you want to cover. Blogging isn’t hard, but being consistent might be. That’s where planning comes in!

For a boss girl like you, having a plan in mind will help you save time. It will also help you create better content, and you will also get rid of the “what do I post today?!” anxiety!

Here are some tips on how to plan your blog content for your business.

  1. Plan 

Make sure you have a schedule, so you know when and where you’ll be posting your content. Don’t forget a checklist of things you need to go with your content, so you don’t miss anything!

  1. Research

Doing your research is one of the essential steps in planning your blog content. Look for a topic that is relevant to your audience. Don’t forget to see what experts in your field are saying. That will allow you to add real value into your post and establish your credibility as an expert. This will keep them coming back for more!

  1. Create 

You’ve finished planning, what’s next? To write, of course! Remember to include a call to action at the end.

Always consider creating templates for your blog posts. This will help to establish a blogging strategy that works for you. It will even help you when you are stuck and keep your writing consistent.

  1. Upload

Time to upload your post! Make sure to divide it into small paragraphs, so it is simple to read. Always remember that about 43% of readers skim through contents. Make sure that you make the content easy to read. You could also add some links and subheadings to make it simple to the eye. Don’t forget the images!

  1. Advertise

If you don’t market the posts you create, you are only missing a big opportunity to catch the attention of your audience. You could start by scheduling a few social media posts within the day when you publish new blog content. (this is where planning really gets helpful) That will boost your likelihood of someone seeing and reading it. Don’t forget to pin it on Pinterest as well and let the content work for you!

As you continue writing blogs, you will find what works best for you and your audience. Watch your analytics so that you can adjust based on what your audience is reading the most and how often. No, go blog!

Who is your Target Audience?

Who is your Target Audience?

Really get specific and let you expertise show.

Below are some questions to help you narrow down who your target audience is and how you can support them

Who do you support? Be specific.

Coaches? What kind? E-commerce? What kind?

How do you support them?

What are your services and how does it benefit them?

What you’re trying to do is target your marketing in a way where your potential clients can really envision you supporting them.

They should be able to qualify you from anyone else in the sea of people that are coming to them lobbying for their business. Think of the questions they would ask in an interview and answer them with your marketing.

Don’t leave any room for interpretation.