3 Things Your Business Plan Must Have

3 Things Your Business Plan Must Have

Businesses of every type, including coaches, need a business plan. Don’t think you can skip by on this important step because you offer a service instead of a physical product. Every business can benefit from a business plan.

First Step, Focus.

When you create a business plan you need to focus on the reasons for the business: Who do you want to serve? What do you want to provide? When do you want to start? Where will you set up shop? Why do you want to start such an endeavor? How will you meld all these things together to create a prosperous business?

These are the primary reasons why you’re going into business and they should always be at the forefront of your mind when making decisions.

Something else to focus on is your big dream. How much money do you want to make over the next 5 years? Do you want to sell multiple products or have several locations? Everyone’s big dream will be different but you should write it down as part of the plan.

Think of your business plan as a mountain. Your mission statement is at the base of the mountain while your big dream is at the peak. Everything in between is what you need to plan and these steps should also be incorporated into a business plan.

Second Step, A Plan.

What products do you want to create? How often do you want to produce a product? How can you implement some passive income or affiliate income into your business? Are there any speaking engagements or online summit opportunities that will expand your reach and your followers? What can you add to your sales funnel for those not yet ready to commit to coaching?

Third Step, Action Steps.

This is where your planning steps are broken down into smaller, actionable steps. Instead of just saying I want to write a book, break the process down further. How much time can you dedicate each day to writing? Do you want to self-publish or find a publisher? You’ll need to hire an editor and someone to design the cover. These are actionable steps that can easily be crossed off your to do list once completed.

Don’t be thrown off here. You don’t need to plan 5 years’ worth of action steps at one time. The idea is to plan a year at a time, keeping your focus in mind, so that the action steps become a pathway or a blueprint to your big dreams.

If this seems like a daunting task, Grab my How to Write an Business Plan that will give you your best year yet! Your business plan functions as a “crystal ball” of sorts. It helps you to peer into the future and predict different outcomes. Are you ready to have your most productive and profitable year yet?  Grab this 3 part course that gives you all the tools you need to plan, strategize, and profit! You will get an Ebook giving you all the details you need to know about writing your business plan, A Step By Step Explanation and a Workbook to get the business plan created. EVERYTHING you need to Give you Your BEST YEAR YET!

How to Launch a Course

Creating a new course takes lots of effort and hard work. Once you are ready to publish it, the only thing left for you to do is upload it, and you will be good to go. But is that really everything?

Of course not! You have to ensure that you exert the same amount of effort and work, or even more, to launch your course and ensure that it will gain the attention and interest of your target customers. 

Below are some useful tips on how you can successfully launch a course:

Get All Details Online 

Before you launch a course, first, you have to upload all the information that your students need. You have to ensure that potential customers know all the things they should know regarding the course so that they will reach a buying decision. 

These pieces of information include things such as:

    • Course name 
    • Course length 
    • Qualification gained 
    • Delivery method 
    • Cost of course


    • Some sample course materials to give your students a glimpse of what they can expect 

Make sure you check that every detail is correct and don’t forget to proofread things before it goes live. You wouldn’t want to attract the attention of hundreds of customers to your page only for them to see errors and mistakes there. 

Sell the Course Online

You have to make sure that potential customers can purchase your course and view all the details about it. Nothing is worse than finally deciding to purchase something only to discover that you need to send an email or make a phone call just to complete the sales process. This is the fastest means to lose customers who lack the inclination or time to complete an additional step to finish the sale.

Make Your Homepage Standout 

If you want to launch a new course, you have to ensure that your homepage stands out because after all, this is the very first thing people will see the moment they arrive at your website. It is specifically handy if you will launch a totally new form of qualification or topic that you haven’t covered before since new site visitors will see your offer right away. 

Include Links on Related Pages 

Although promoting the new course on the homepage is one good way to share it to all of your website visitors, you might also want to include details regarding the new course on those pages related to it. It means site visitors that go directly to the pages since they are searching for a specific type of training course can see the details of your new course simultaneously. Since this taps into their interests, your course might be useful to them and might be just the right course they are searching for. 

Use Social Media

Don’t forget to share the details of your new course on social media channels. Target posts to reach out to a specific audience with the use of paid ads or you can just post information to be seen by your existing followers. 

Brand Strategy for Your Business

Brand strategy is what you call a formalized document identifying what a company is and what it believes in. This basically defines the target market of a business, shows what makes it different from the competition, as well as defines the personality of your company.

Through developing a concise and clear brand strategy, you can encourage your employees to support, understand, and participate in your efforts to accomplish your goals for branding and your business as a whole. This then leads to improved consistency and a more solid connection with customers and clients. 

Effective and thorough execution of your brand strategy follows after you define it. Strategic, consistent, and clear branding can help you establish a stronger brand equity that can pave the way for the long-term success of your business. 

Brand Promotion to External and Internal Stakeholders 

There is so much more to your brand than your services or products alone. This is what your clients and customers feel and perceive your business. Your brand is the reputation and image of your company. What problems do you address and solve? How do you make a difference in the lives of your customers, the industry, and the community? You have to communicate this through targeted communications and advertising that focuses on the things you can offer and do for the target audience. 

Make sure you back this up though. It is not enough that you just claim that your customers are your first priority. You need to deliver on this claim.  Ensure that everyone involved in your company believes and understands this claim and supports this in everything they do. See to it that you deliver on your promise you made in the value proposition. On top of that, you have to recognize your employees’ vital role in being the ambassadors of your brand. 

Build Your Business Brand with the Help of Your Employees 

Your brand is not only about your newest marketing or ad campaign. Branding is also embedded in all business elements. All those things your customer’s experience, see and hear have a direct impact on the overall image of your company, such as how your employees greet customers and answer phones. It also includes the cleanliness of your premises and whether or not your store offers accessible parking. 

If your customer’s actual experience doesn’t jive with the image you try to project in your branding strategy, you will only nullify all the efforts you made. Your employees must believe in your brand and understand it and back up its promise through their actions. 

Create a Strong Image

A clear message and being consistent in all the things your customer experiences can form a strong image. Promote the key attributes of your brand in a consistent way in the communications you make with your external and internal audiences. 

Develop an Emotional Bond

You can always have a positive connection with your customers if you provide a great service or product with at a practical price, but this will only be purely rational. If you wish to succeed on deeper level for a long time, try to develop and maintain an emotional bond with customers. It builds loyalty and drives long term or lifelong relationships with customers. When customers experience an emotional connection with your brand, they will serve as informal ambassadors of your brand and promote your company through social media and word of mouth. 

How to Start a Blog

Starting your own blog is one of the essential aspects of having a better online presence. A blog serves as your web diary where you can write and post things regularly. If you have a business, your blog should serve as your business’s hub. 

Here are the simple steps on how to start a blog. 

Choose a Niche 

Do you have something you have always wanted to write about? Are you good at something? It could be a hobby or a unique interest. If it happens to be something you are knowledgeable about and is also interesting to a lot of people, then, you have found the right niche for you. 

Decide on a Blog Platform 

Would you like to go for a paid blog or a free one? You have to decide soon since there is already a group of people hungry for information and details regarding their favorite topic coming from a fresh and new source. It will be great if this source is none other than you. 

When you speak of a free blog, this is a free hosted blog like WordPress. You will start a blog with them, and they will be the owner. If you ever violate their rules, they can choose to shut down your blog for any reason. This is why you have to be extra careful about the things you write. 

On the other hand, paid blogs are hosted by the host that you choose and pay every month. This isn’t too expensive,` and most of the time, it will only cost you about $10 monthly. The best thing about it is that you are free to put anything you like on it, such as different kinds of content like podcasts and videos together with your regular blog articles. 

Write, Write, Write 

Major search engines like Google list blogs and make these easier to find if posts are submitted at least 2 to 3 times per week. 

Make sure you write articles and post audio podcasts or videos on your blog regularly to get more repeat visitors that will become your loyal followers and refer your blog to others. This will then help you grow the number of visitors that your blog gets every day. 

Stay Current

To spice up the blog and attract more business prospects and visitors, stay updated and report the latest news related to your niche. This will make your visitors see your blog as their go-to place for useful news regarding the niche. As a result, visitors will be attracted to your blog just like bees attracted to honey. 

Don’t Forget to Answer Comments 

You should make visitors who leave comments on your blog see it as a living breathing thing that responds often to any comment they make. It will energize them and encourage them to come back since you are providing them useful feedback. At the same time, it makes them feel more special. After all, they are special, right?

One of the wisest decisions you can ever make is to start a blog. As the official hub of your business, your blog can make it easier for your prospects to connect easier with you and become your loyal followers and customers. 

The Importance of Using All Three (PR, Social Media, and Traditional Marketing) to Grow Your Business

These days, marketing has become more focused on the digital aspect. It means that the majority of promotions, advertisements, and campaigns are now made and distributed online. 

Most of the time, marketers assume that the best path to take is online marketing and social media can produce the finest results. 

Well, this is somewhat understandable since a big chunk of today’s population can be found online all the time. But, traditional marketing and PR or public relations still got a solid leverage as far as the world of marketing is concerned. After all, not everyone uses the internet at all times. 

Yes, people are still glued to their TV screens. They still read newspapers and listen to the radio. In addition, it is important to keep in mind that there are products that create better results when marketed offline in the same way other products create better results when marketed online. The secret here is to make sure that you use a combination of PR, social media, and traditional marketing to generate the highest quality of results from your marketing efforts. 

PR Tactics for Better Business Growth 

The most popular public relations strategy is a media release. However, there are some other similarly effective methods you can use to let your target audience become familiar with your stories. A media pitch is a type of targeted media angle or story idea you pitch to a certain journalist in a TV show, or publication you know can specifically relate to their viewers or readers. 

Case studies, on the other hand, can serve as a great platform to influence business success and share its story to the media via your customers. If you want to build your credibility and profile, speaking engagements are the best way to go. These are cost-effective ways to reach out to a larger and more influential audience to position you or the spokesperson as an industry expert. 

Harness the Power of Social Media 

There are now hundreds of social media platforms you can find online, but the main ones you should consider include Facebook, YouTube, Twitter, Foursquare, and LinkedIn. To facilitate business growth, you have to plan how you will position your business story on every channel. 

Take note that not all of these channels will be suitable for every audience or every story. If your competitor has been using Twitter, it doesn’t mean that you have to follow suit. You have to think carefully and consider your messages, stories, available time, and audiences to keep them updated. 

Stay Relevant Through Traditional Marketing 

The main goal of traditional marketing is to promote your brand or business to your target audience and promote your services, products, or features. But, at the end of the day, a marketer’s goal should be to attract more people and convert as many of them as possible. From this perspective, focusing solely on social media will never give you the best results. Instead, this will just cover a part of your audience. 

Traditional marketing, such as in the form of ads, will help you deliver your message to your offline audiences. This is why it is a must for every marketer to pay attention to this channel to attract a bigger crowd of customers. 

Make sure you leverage the power of these three tools to see a substantial business growth in no time. 

What is Structured Data and How It Affects Your Website?

Humans don’t have any trouble in understanding images and texts that happen to be the primary components of a webpage. But for robots like search engine crawlers, it can be a serious challenge for them to properly interpret such elements. In the hopes of helping search engines, leading sites use descriptive information that ambiguously tells them what a specific content is all about. 

Robots, however, can never interpret any kind of description just like that. The information should be organized and formalized for it to make sense. This is where structured data becomes necessary. 

What is Structured Data?

Structured data generally pertains to any organized data. In a website context, structured data refers to extra information in a “formal” language that has been agreed upon that allows search engines to have a better understanding of a page’s content. 

This concept is not really a new one. For the longest time, search engines are using data not seen by humans to extract additional meaning regarding a visible content. The perfect example of this is XML Sitemaps. This isn’t rendered on a webpage itself, which means that it isn’t directly seen by the human eyes. However, search engines read the XML files to gather more information regarding the URL structure of a domain and learn more about every individual URL. 

Today’s biggest search engines rely on and use structured data more and more to better understand every content they spider and index. As a result, it allows them to improve all the results they display for particular search queries and help people better in finding whatever it is they are looking for. 

Why Should Your Website Use Structured Data?

Why does your website need structured data? Take note that structured data is what tells the search engines the exact things that are found on every page you’ve got, allowing them to identify crucial pieces of information that they need. Of course, this is still worth putting and useful on your site as it is. However, people are more after what a search engine does with the structured data. 

There are some who believe that this structured data can help with their ranking or have an effect on where content shows up on search engine results pages. But, there isn’t any actual evidence that this is really true. What it does instead is that it gives search engines the chance to get a complete understanding of your website for them to more accurately recommend content once a person types in related search queries. On the most basic level, structured data serves as a tool to assist with SEO and help search engines for them to more accurately provide relevant content.  

The moment search engines determine the exact thing that is found on your web page. It allows them to do some really neat things with the data. There are instances when they will show the content of being rich results in search engine results pages. These rich results refer to enhanced search results showing your content in a completely different way which depends on the content being used. The rich results go into further detail compared to traditional search results and often contain images as well as other forms of visual content. 

Importance of Online Forums

Online forums have definitely come a very long way for the past few years. Even to this day, they remain to be hugely popular. In fact, statistics reveal that around 15% of online users still comment on or read discussion forums.

So, how come forums managed to maintain their fame up to this age when Facebook and social media platform are already the trends? 

Below are some of the primary reasons why online forums remain important and why it is a must that you use them as well. 

Content 

It is probably the top benefit of online forums. An online discussion or forum feature is a must-have in every website as it automatically creates fresh content. As you know, search engines like contents, and having an online forum where people participate, contribute, and add new replies and posts generate adequate content in boosting your website. 

It may take time before you achieve this specific level, not to mention that you also need several great members. However, if you manage to acquire an excellent user group that always post things, this will help your website and improve its rankings. 

Visitor Retention 

This is a discussion area or online forum on your site where potential customers, clients, and new online visitors are given a good reason to come back to your website, particularly if you have the advice or help they need on a particular subject. Site owners want their visitors to keep coming back to their site, so adding a forum is one of the best ways to encourage people to return and check out your site on a regular basis. 

Increased Sales

Online forums and discussions play a crucial role if your customers happen to be at the initial stage of the cycle of customer buyer or what you call the dream or pre-purchase stage. Authentic and genuine customer photos, comments, and videos can help them with their research and even dream about the experiences and products you offer the moment they arrive at your website for the first time. 

Market Research 

When you are in direct contact with potential customers and existing customers alike, you have the opportunity to stay informed of their needs, questions, general interests, and wants. This will make them great tools for research. Online forums and discussions will also give you better insight into their vocabulary to help you ensure that you use the right language on your content and messages familiar and easy to understand to them. 

Interact with Prospects and Customers

An online forum is often an informal place yet you can still use this to share announcements regarding your business, address queries about your services and products, and talk about the benefits and features of choosing your business in general. After all, these pieces of information in your forum are what people find the most interesting. 

Community Building

Finally, online forums are the best way to offer your community a great way to connect and stay in touch with each other. This is a wonderful tool to form meaningful relationships in overlapping industries, nurture some sense of belonging, and swap ideas. 

5 Steps to Radical Profitable Goals

5 Steps to RADICAL Goals and Greater Success

Finding it too easy to hit your goals? Maybe you have goals that simply don’t challenge you – and in this case, are they really goals at all?

When it comes to making goals that help you in the long run, it’s important to ensure that they are progressive. By this, we mean that they are stepping stones to greater success. 

If you would like to embrace more progressive goals, take a look at this 5-Step process to ensure that your goal planning will result in the success you deserve.

Step 1. Think About What Matters Most

Before you jump into any huge goal setting strategies, it’s important to think about what matters most – to you, and no one else. 

Many people start off by looking at their goals from a monetary perspective, only to find that when they get the raise they’ve been working for, it brings them no more success or happiness. 

What’s most important to you? Structure your goals around this desire.

Step 2. Think Long-Term, Plan Short-Term

Thinking long term will allow you to see the big picture, but to a certain extent, you can never completely plan for a long-term situation or goal. 

For this reason, it can be very effective to plan short-term goals that are centered around your long-term thinking. Each short-term goal, achieved one by one, brings you closer to what you want in the long term.

In this way, you’ve set yourself up for a complete and useful strategy for success. 

Step 3. Use Key Results

No goal setting is complete without key results. Key results are steppingstones to your goals.

For example; if you have a goal of saving five thousand dollars – what are the actual key results? What are the moves you take? What do you do in order for this to happen?

Having a goal is great, but what are the steps needed to reach this goal? Each goal you have should contain key results. In this way, you can better fulfil your progressions towards a goal. 

Step 4. Think 10x Bigger

Many people are so focused on the small details.

For example, you hear investment bankers talking about percentages – finding 1% better here, 5% better here – and it might work for them, but the average person may not see actual, measurable benefits from this. 

Instead, think ten times bigger!

Each time you write down a goal, think to yourself, “Is this the best I can do?”

Step 5. Think Ahead

Making a progressive goal will always require you to think ahead.

Understandably, sometimes you cannot think about all the outcomes of a particular situation, but you can still plan for some events that can change or unfortunate possibilities that don’t benefit you. 

Thinking ahead will allow you to account for specific situations that are not beneficial, and in this way, will help you to make more actionable goals. You can plan for likely obstacles and determine solutions ahead of time in the event the obstacles materialize.

Suddenly, such an obstacle isn’t an obstacle at all, but simply a Plan B pathway to your goal!

Let the Process Work for You

If you’ve been feeling stuck or downhearted by your lack of progress, follow these five steps to make more progressive goals that get you back onto a path toward the success you seek!

Branding

Today’s marketing realm will never be complete without branding. Every single day, hundreds of potential competitors pop up, and the only choice left for you is to accept that branding isn’t something you can take for granted. 

While there are differences in how you brand yourself according to the specific industry you belong to, the pillars remain the same all the time. 

If you don’t meet the following tenets of branding, expect that success will be out of your reach. 

Simplicity

Most startups try to become everything. They want to address all sorts of problems that come their way. Unfortunately, it can end up diluting the brand, and as a result, they don’t solve anything at all. Don’t try to become a jack of all trades but a master of none. Instead, make it your goal to meet the specific needs of one extreme niche then do a great job on that. Sooner or later, your reach will widen and little by little, and you can target the concerns of more audience along the way. 

Original Expression

Branding narrative always includes a statement. This is something many businesses discuss but never really do in the end. You can do something that will clarify what your business is all about. It can be in the form of a simple redesigning of your logo or releasing a series of new videos. 

Don’t try to be different just for the sake of it and instead, try to deliver a compelling message in the best way possible. 

Disruption

When you speak of marketing disruption, this is a concept involving a business that does something to break free from the norm. This can encourage the entire industry to alter its operation. It can be as simple as opting for a complicated niche, then releasing something to simplify things. It is a sound approach in branding since it will put you at the cutting edge of breakthrough innovation. 

You shouldn’t just improve what already exists, but it is more about making the whole business category better. 

Give Meaning

It is important for your brand to have some kind of meaning attached to it. It is something you should question regularly. Ask yourself the reason why you do something as well as the point you like to put across. This must not be something people cannot even identify with. 

Deliver a Big Idea

All entrepreneurs have big ideas. The only problem is that they tend to jeopardize those big ideas the moment they realize that it is impractical to focus on that at the moment. As a result, they don’t return on that idea, making them similar to everyone else. Your big ideas should serve as the driving force of your business. It may always take many years to achieve, but that big idea of yours is also your brand. Don’t deviate away from it. 

Many brands rose to popularity without any obvious reason. It is hard to explain why certain brands become famous while others don’t. But, as long as you follow these tenets, you can be sure that you will be on your way to a brand that resonates to the general public. 

The Power of Routines

Falling into a routine may seem like just something that makes your life simpler and easier. After all, wouldn’t it be great to do things like you are on autopilot? But the truth is that there is more to routines than just simplifying everything for you. 

A routine is a simple method that ensures that you can do the same things at the same time in exactly the same way each and every day. A routine lets you decide in advance when you will do things, arrive at a decision once, and spend your effort and time executing instead of pondering on what to do next. 

The routine concept implies doing one thing again and again. For most people, it may sound as if it will rob them of the chance to be spontaneous. 

But, what they don’t realize is that a consistent routine is extremely important. By following a routine, you will soon learn that you have more energy and time to practice spontaneity. Being consistent delivers you all the things you need in your life with some other exciting extras. 

How powerful are routines? Take a look at the top benefits of a solid routine. 

Routines Let You Check Off More Things on Your To-do List

How many times have you woken up with a mountain of things to do and you feel like you don’t accomplish anything at all? It may be common if you are trying to juggle several tasks and responsibilities all at once. Having a solid routine can block out chunks of the day for certain tasks. You can reduce the risks of procrastination by setting up a specific time for getting something done. Soon, you can make it into your habit to get things done. 

Routines are Great for Your Mental Health 

Stress and anxiety levels can reach greater heights if things are chaotic and disorganized. A solid day to day routine will eradicate the guesswork, and as a result, it also gets rid of all stress. This will make you feel more relaxed and at peace. 

Routines Help You Break Free from Bad Habits 

The main idea behind routines is to help you form good habits that will eventually ditch your old bad habits. This might sound farfetched, but it all comes down to identifying the things that matter most and preparing a schedule revolving around them. Sticking with good routine can form new habits that make your old ones nothing but things of the distant past. 

Routines Make You Feel More Relaxed

Routine lets you get more things done within a set timeframe. This creates more opportunities to allot more spare time to do things you want and just relax with no worries. 

Routines Allow You to Choose What Happens with Your Day 

Life happens and without a routine, you might end up wasting your time.  By sticking to a schedule, you are in better control of your day. You can do what you want and achieve your goals. 

Now is the perfect time to create a routine and harness its full power and potential.