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Why Your Funnels Leak—And What To Do About It

Why Your Funnels Leak—And What To Do About It

For a business owner with a solid funnel in place, it’s easy to take a look at the number of subscribers at each level of the funnel and predict pretty accurately what the sales are going to be from day to day or week to week. 

If you’ve got a funnel in place, though, and your numbers aren’t looking great, chances are you have a leak somewhere. Your funnel has a hole (or two or three) where subscribers are falling through. There are four common causes for funnel leaks, and once you spot them, they’re pretty easy to fix. 

Not enough traffic. The very heart of your sales funnel is the traffic you bring in. Without visitors to your blog or opt-in pages, you’ll have no subscribers. Without subscribers, you’ll have no (or very few) sales. Without sales, you’ll have no business. Yet this is where a lot of people struggle. How can you get more eyes on your content and more subscribers into your funnel? 

How to fix it: Traffic generation is an entire industry of its own, but here are some tips: Use good SEO to encourage search engines to rank your content well. Be present and active in the places where your ideal reader hangs out, whether that’s on social media, in niche forums, or at live events. Use paid ads to drive targeted traffic to highly relevant pages. Recruit JV partners and affiliates to promote your offers. Buy solo ads in related email newsletters. 

No follow-up. This is a leaky funnel mistake that a lot of new entrepreneurs make. They spend a lot of time and energy setting up a great squeeze page and driving traffic to it, then they deliver the goods to their subscribers, and then…nothing. No follow-up emails. No offers to buy more. No related services or products. Nothing. 

How to fix it: Before you spend time building that opt-in page or offer, be sure you have a back-end to promote, or those subscribers you so carefully collected will end up costing you money instead of earning it back.  

No call-to-action. This happens most typically at the top of the funnel. Your blog posts, social media content, podcasts, YouTube videos—everything you offer for free—must have some kind of call-to-action, or it’s all just wasted energy. Your call-to-action can be as simple as “Subscribe to my YouTube channel” or “Follow me on Facebook for more tips,” but it must be there. 

How to fix it: Every time you write a blog post or an email, as yourself, “What do I want my readers to do when they’re done reading/listening/watching this?” That becomes your call to action. 

No product offers. When you’re just starting out, this can be a problem. You know you need to be building a mailing list, but with nothing to offer them, what’s the point? The truth is, there are lots of ways to make money in your funnel even if you don’t have a product to sell. 

How to fix it: Promote affiliate offers. No matter what industry you’re in, there are a variety of tools and products your readers need. Find those tools, sign up for the affiliate programs, and recommend them to your readers. Not only will your readers thank you for pointing them in the right direction, but you’ll earn a little cash, too. 

Got a leaky funnel? With a few tweaks and some attention paid to your follow-up sequences, chances are you can fix those holes and increase your profits in no time. 

Need some help fixing your leaky funnel? Schedule a free 15-minute consultation call today and let’s fix those leakes! https://therockstarceo.com/book-now/

What the Heck is a Sales Funnel, Anyway?

For an online business owner, a sales funnel is probably the most important marketing tool you have. And yet many entrepreneurs – both new and established – have no clear understanding of what a funnel is or how it works. 

As you can imagine, failing to fully understand this critical part of your business means fewer sales, lower profits, and ultimately, an unstable business. 

 

A Simple Sales Funnel

At its most basic, a sales funnel consists of free content, which typically requires nothing of your readers. Many sales funnels begin with blog posts, YouTube videos, Facebook content, and other information readers can access at no cost. This is the “top” of your funnel. 

Next, you’ll have an attractive offer that requires a very small “payment” of sorts – typically an email address. You’ve seen this type of offer on websites all over the internet, and probably even signed up for some. This is the free ebook or guide, video series, checklist, workbook, or other valuable content that is available in exchange for “opting in” to an email list. 

Once on your mailing list, you’ll then present your readers with a series of low-cost offers. Perhaps you have a low-priced ebook or a trial membership. 

Customers who purchase your low-priced product move further down the funnel, and are presented with more, higher priced products. As they continue to buy, they move closer and closer to your top-end offers, which make up the bottom of your funnel. 

 

How Your Funnel Works

If you imagine your funnel as looking like, well, a funnel, it’s easy to see that your free content—at the top—is consumed by the largest number of readers. Below that, your extreme low-cost item (available only for the cost of an email address) attracts a smaller subset of the true freebie seekers. Next, your low-priced products bring in yet a smaller group. 

Finally, as you near the tip of the funnel, only the loyalest of fans and customers will purchase your highest priced offers. 

Your job, as the business owner, is to ensure that your funnel leads buyers naturally from the top, free offers all the way to the bottom. The more buyers you can keep in your funnel, the more money you will make. 

Most new—and even established—business owners can easily envision the top of the funnel, but if you truly want your business to grow, you must master the entire process, and that starts with understanding what a funnel really is and how it works. 

No matter where you’re at right now, it’s possible to cultivate unflappable confidence in everything you post online so you not only feel good about how you’re showing up & what you’re offering but make good money from it, too.

Starting now, I’m offering a unique, step-by-step course that will teach you how to get over this innate fear, gain crystal-clear clarity on your true viewpoints & start putting messaging into the Universe that attracts the right people and repels the wrong ones.

https://therockstarceo.com/product/unshakeable-messaging/

When Do Coaches Need Coaches?

When Do Coaches Need Coaches?

Just because you’re in the coaching industry, don’t think you would never have a need for a coach of your own. Seems like a funny thing to think about but even the best coaches could use some help streamlining their businesses or having an objective third party to talk to about personal or family matters. Heck, even psychiatrists are required to speak to other psychiatrists on a regular basis!

Business coaches can assist anyone with their businesses and often will find things to fix or change simply because they have an objective, outside viewpoint. Everything from billing inefficiencies to brainstorming product ideas, a business coach can be a non-judgmental sounding board who offers clarity and perspective.

Your Coach as Your Accountability Partner

If you have a plan in place for creating a signature program, utilizing a coach as an accountability partner is a wise investment. We all tend to work more efficiently when we know there’s a deadline looming but it’s also easy to ignore that deadline because we are the ones who set it. Rather than moving your deadline further and further away, use this accountability partner to keep your productivity on track. 

Accountability is necessary in many instances, though, not just in product creation. Whatever goals you have set for yourself, your coach will hold you solely responsible for meeting those deadlines and goals. 

Your Coach as Your Guide

A good business coach will have the ability to challenge your thinking and your goals in a non-threatening, non-judgmental way. Instead of staying inside our comfort zones, a coach will encourage us to explore what we fear in an effort to fight that fear and try something new. Coaches also have the skill to break down large tasks into smaller tasks that don’t seem so intimidating. They can also guide us with instructions for how to do or implement something in our business.

Your Coach as Your Mentor

When it comes to hiring a business coach, always hire someone you consider to be at a higher income level or level of success than you. After all, those who have already reached a level of success will have the best experience to share about how you can reach that same level. Your coach is one who will teach you the skills you need to be successful based on real life experiences.

Get Your Plan Started Ahead of Time

Before you spend good money on a coach, create a business plan with your goals and your action steps spelled out. You want to provide your coach with a starting point and chances are that would be your first assignment anyway with a new coach.

A business plan will help you build a business that will support you financially, have an impact on those around you, and leave a lasting legacy you can be proud of.

Your business plan functions as a “crystal ball” of sorts. It helps you to peer into the future and predict different outcomes.

 

3 Things Your Business Plan Must Have

3 Things Your Business Plan Must Have

3 Things Your Business Plan Must Have

Businesses of every type, including coaches, need a business plan. Don’t think you can skip by on this important step because you offer a service instead of a physical product. Every business can benefit from a business plan.

First Step, Focus.

When you create a business plan you need to focus on the reasons for the business: Who do you want to serve? What do you want to provide? When do you want to start? Where will you set up shop? Why do you want to start such an endeavor? How will you meld all these things together to create a prosperous business?

These are the primary reasons why you’re going into business and they should always be at the forefront of your mind when making decisions.

Something else to focus on is your big dream. How much money do you want to make over the next 5 years? Do you want to sell multiple products or have several locations? Everyone’s big dream will be different but you should write it down as part of the plan.

Second Step, A Plan.

Think of your business plan as a mountain. Your mission statement is at the base of the mountain while your big dream is at the peak. Everything in between is what you need to plan and these steps should also be incorporated into a business plan.

What products do you want to create? How often do you want to produce a product? How can you implement some passive income or affiliate income into your business? Are there any speaking engagements or online summit opportunities that will expand your reach and your followers? What can you add to your sales funnel for those not yet ready to commit to coaching?

Third Step, Action Steps.

This is where your planning steps are broken down into smaller, actionable steps. Instead of just saying I want to write a book, break the process down further. How much time can you dedicate each day to writing? Do you want to self-publish or find a publisher? You’ll need to hire an editor and someone to design the cover. These are actionable steps that can easily be crossed off your to do list once completed.

Don’t be thrown off here. You don’t need to plan 5 years’ worth of action steps at one time. The idea is to plan a year at a time, keeping your focus in mind, so that the action steps become a pathway or a blueprint to your big dreams.

Are you ready to have your most productive and profitable year yet?  Grab this 3 part course that gives you all the tools you need to plan, strategize, and profit!  

 

How to set your week up for success

How to set your week up for success

We’ve all heard the saying “a Sunday well spent brings on a week of content” and it really is true.

I’m not so sure about the content part but it can definitely help things go smoother. 

There are a few things I do consistently that when I do them, it makes my life so much easier. Sleep deprivation is a miserable thing. Sleep deprivation and having to juggle a million things at the same time is even more miserable. I try to take a little time to help myself not have to think more than I need to.

I typically spread this over an entire weekend because I can only do so many things in the pockets of nap time, ya know?

1. Schedule your to do list

After you’ve done your brain dump, take the time to schedule it out across your week. This is your action plan for the week and will save you so much sanity. Bonus if you time block it to make sure you aren’t trying to cram too much into a day. Make your time visual. Just trust me.

1. Meal plan…then prep the meals

A meal plan is awesome but can go off the rails QUICKLY if you aren’t ready. How many times have you intended to make dinner only to forget to thaw the chicken or put it in the crockpot in time? I do it daily. Take a minute to go ahead and put the entire thing together and stick it in your fridge. Same with any produce or anything else. Make things as grab and go as possible. 

1. Get to laundry basket zero

I swear every time I do this I praise the housework gods. This is basically a reset on your laundry so you can make an attempt to do a load per day. Laundry is one of the never end stories of adulthood so try to reset once per week to make finding your bras easier come Tuesday morning when you’re on your 3rd cup of coffee by 6am.

1. Reconcile your budget

Start fresh for the week. Know where your spending is, where you need to cut back and give yourself the chance to course correct before it’s so bad you just quit looking at it.

1. Put your phone down

Take a day to really unplugged and be present. Your heart needs it. We stay so connected all the time that sometimes we need to make a point to shut down and be in the now. This time with our family will be the best years of our lives, take the time to savor it.

All of these things I talked about truly don’t take that long and you can do them over the entire weekend so that it’s not chewing up an entire day. The point is to take the time to help yourself. Don’t let the overwhelm consume you. Do something about it! The small things really do add up. You don’t have to do some elaborate overhaul of your life to have it together 80% of the time. Make an effort in some areas and let that compound. Even starting with ONE thing like the meal prep or putting your phone down can make a huge difference. Baby steps. You’ve got this.

3 Things Your Business Plan Must Have

3 Things Your Business Plan Must Have

Businesses of every type, including coaches, need a business plan. Don’t think you can skip by on this important step because you offer a service instead of a physical product. Every business can benefit from a business plan.

First Step, Focus.

When you create a business plan you need to focus on the reasons for the business: Who do you want to serve? What do you want to provide? When do you want to start? Where will you set up shop? Why do you want to start such an endeavor? How will you meld all these things together to create a prosperous business?

These are the primary reasons why you’re going into business and they should always be at the forefront of your mind when making decisions.

Something else to focus on is your big dream. How much money do you want to make over the next 5 years? Do you want to sell multiple products or have several locations? Everyone’s big dream will be different but you should write it down as part of the plan.

Think of your business plan as a mountain. Your mission statement is at the base of the mountain while your big dream is at the peak. Everything in between is what you need to plan and these steps should also be incorporated into a business plan.

Second Step, A Plan.

What products do you want to create? How often do you want to produce a product? How can you implement some passive income or affiliate income into your business? Are there any speaking engagements or online summit opportunities that will expand your reach and your followers? What can you add to your sales funnel for those not yet ready to commit to coaching?

Third Step, Action Steps.

This is where your planning steps are broken down into smaller, actionable steps. Instead of just saying I want to write a book, break the process down further. How much time can you dedicate each day to writing? Do you want to self-publish or find a publisher? You’ll need to hire an editor and someone to design the cover. These are actionable steps that can easily be crossed off your to do list once completed.

Don’t be thrown off here. You don’t need to plan 5 years’ worth of action steps at one time. The idea is to plan a year at a time, keeping your focus in mind, so that the action steps become a pathway or a blueprint to your big dreams.

If this seems like a daunting task, Grab my How to Write an Business Plan that will give you your best year yet! Your business plan functions as a “crystal ball” of sorts. It helps you to peer into the future and predict different outcomes. Are you ready to have your most productive and profitable year yet?  Grab this 3 part course that gives you all the tools you need to plan, strategize, and profit! You will get an Ebook giving you all the details you need to know about writing your business plan, A Step By Step Explanation and a Workbook to get the business plan created. EVERYTHING you need to Give you Your BEST YEAR YET!

How to Launch a Course

Creating a new course takes lots of effort and hard work. Once you are ready to publish it, the only thing left for you to do is upload it, and you will be good to go. But is that really everything?

Of course not! You have to ensure that you exert the same amount of effort and work, or even more, to launch your course and ensure that it will gain the attention and interest of your target customers. 

Below are some useful tips on how you can successfully launch a course:

Get All Details Online 

Before you launch a course, first, you have to upload all the information that your students need. You have to ensure that potential customers know all the things they should know regarding the course so that they will reach a buying decision. 

These pieces of information include things such as:

    • Course name 
    • Course length 
    • Qualification gained 
    • Delivery method 
    • Cost of course


    • Some sample course materials to give your students a glimpse of what they can expect 

Make sure you check that every detail is correct and don’t forget to proofread things before it goes live. You wouldn’t want to attract the attention of hundreds of customers to your page only for them to see errors and mistakes there. 

Sell the Course Online

You have to make sure that potential customers can purchase your course and view all the details about it. Nothing is worse than finally deciding to purchase something only to discover that you need to send an email or make a phone call just to complete the sales process. This is the fastest means to lose customers who lack the inclination or time to complete an additional step to finish the sale.

Make Your Homepage Standout 

If you want to launch a new course, you have to ensure that your homepage stands out because after all, this is the very first thing people will see the moment they arrive at your website. It is specifically handy if you will launch a totally new form of qualification or topic that you haven’t covered before since new site visitors will see your offer right away. 

Include Links on Related Pages 

Although promoting the new course on the homepage is one good way to share it to all of your website visitors, you might also want to include details regarding the new course on those pages related to it. It means site visitors that go directly to the pages since they are searching for a specific type of training course can see the details of your new course simultaneously. Since this taps into their interests, your course might be useful to them and might be just the right course they are searching for. 

Use Social Media

Don’t forget to share the details of your new course on social media channels. Target posts to reach out to a specific audience with the use of paid ads or you can just post information to be seen by your existing followers. 

Brand Strategy for Your Business

Brand strategy is what you call a formalized document identifying what a company is and what it believes in. This basically defines the target market of a business, shows what makes it different from the competition, as well as defines the personality of your company.

Through developing a concise and clear brand strategy, you can encourage your employees to support, understand, and participate in your efforts to accomplish your goals for branding and your business as a whole. This then leads to improved consistency and a more solid connection with customers and clients. 

Effective and thorough execution of your brand strategy follows after you define it. Strategic, consistent, and clear branding can help you establish a stronger brand equity that can pave the way for the long-term success of your business. 

Brand Promotion to External and Internal Stakeholders 

There is so much more to your brand than your services or products alone. This is what your clients and customers feel and perceive your business. Your brand is the reputation and image of your company. What problems do you address and solve? How do you make a difference in the lives of your customers, the industry, and the community? You have to communicate this through targeted communications and advertising that focuses on the things you can offer and do for the target audience. 

Make sure you back this up though. It is not enough that you just claim that your customers are your first priority. You need to deliver on this claim.  Ensure that everyone involved in your company believes and understands this claim and supports this in everything they do. See to it that you deliver on your promise you made in the value proposition. On top of that, you have to recognize your employees’ vital role in being the ambassadors of your brand. 

Build Your Business Brand with the Help of Your Employees 

Your brand is not only about your newest marketing or ad campaign. Branding is also embedded in all business elements. All those things your customer’s experience, see and hear have a direct impact on the overall image of your company, such as how your employees greet customers and answer phones. It also includes the cleanliness of your premises and whether or not your store offers accessible parking. 

If your customer’s actual experience doesn’t jive with the image you try to project in your branding strategy, you will only nullify all the efforts you made. Your employees must believe in your brand and understand it and back up its promise through their actions. 

Create a Strong Image

A clear message and being consistent in all the things your customer experiences can form a strong image. Promote the key attributes of your brand in a consistent way in the communications you make with your external and internal audiences. 

Develop an Emotional Bond

You can always have a positive connection with your customers if you provide a great service or product with at a practical price, but this will only be purely rational. If you wish to succeed on deeper level for a long time, try to develop and maintain an emotional bond with customers. It builds loyalty and drives long term or lifelong relationships with customers. When customers experience an emotional connection with your brand, they will serve as informal ambassadors of your brand and promote your company through social media and word of mouth. 

How to Start a Blog

Starting your own blog is one of the essential aspects of having a better online presence. A blog serves as your web diary where you can write and post things regularly. If you have a business, your blog should serve as your business’s hub. 

Here are the simple steps on how to start a blog. 

Choose a Niche 

Do you have something you have always wanted to write about? Are you good at something? It could be a hobby or a unique interest. If it happens to be something you are knowledgeable about and is also interesting to a lot of people, then, you have found the right niche for you. 

Decide on a Blog Platform 

Would you like to go for a paid blog or a free one? You have to decide soon since there is already a group of people hungry for information and details regarding their favorite topic coming from a fresh and new source. It will be great if this source is none other than you. 

When you speak of a free blog, this is a free hosted blog like WordPress. You will start a blog with them, and they will be the owner. If you ever violate their rules, they can choose to shut down your blog for any reason. This is why you have to be extra careful about the things you write. 

On the other hand, paid blogs are hosted by the host that you choose and pay every month. This isn’t too expensive,` and most of the time, it will only cost you about $10 monthly. The best thing about it is that you are free to put anything you like on it, such as different kinds of content like podcasts and videos together with your regular blog articles. 

Write, Write, Write 

Major search engines like Google list blogs and make these easier to find if posts are submitted at least 2 to 3 times per week. 

Make sure you write articles and post audio podcasts or videos on your blog regularly to get more repeat visitors that will become your loyal followers and refer your blog to others. This will then help you grow the number of visitors that your blog gets every day. 

Stay Current

To spice up the blog and attract more business prospects and visitors, stay updated and report the latest news related to your niche. This will make your visitors see your blog as their go-to place for useful news regarding the niche. As a result, visitors will be attracted to your blog just like bees attracted to honey. 

Don’t Forget to Answer Comments 

You should make visitors who leave comments on your blog see it as a living breathing thing that responds often to any comment they make. It will energize them and encourage them to come back since you are providing them useful feedback. At the same time, it makes them feel more special. After all, they are special, right?

One of the wisest decisions you can ever make is to start a blog. As the official hub of your business, your blog can make it easier for your prospects to connect easier with you and become your loyal followers and customers. 

The Importance of Using All Three (PR, Social Media, and Traditional Marketing) to Grow Your Business

These days, marketing has become more focused on the digital aspect. It means that the majority of promotions, advertisements, and campaigns are now made and distributed online. 

Most of the time, marketers assume that the best path to take is online marketing and social media can produce the finest results. 

Well, this is somewhat understandable since a big chunk of today’s population can be found online all the time. But, traditional marketing and PR or public relations still got a solid leverage as far as the world of marketing is concerned. After all, not everyone uses the internet at all times. 

Yes, people are still glued to their TV screens. They still read newspapers and listen to the radio. In addition, it is important to keep in mind that there are products that create better results when marketed offline in the same way other products create better results when marketed online. The secret here is to make sure that you use a combination of PR, social media, and traditional marketing to generate the highest quality of results from your marketing efforts. 

PR Tactics for Better Business Growth 

The most popular public relations strategy is a media release. However, there are some other similarly effective methods you can use to let your target audience become familiar with your stories. A media pitch is a type of targeted media angle or story idea you pitch to a certain journalist in a TV show, or publication you know can specifically relate to their viewers or readers. 

Case studies, on the other hand, can serve as a great platform to influence business success and share its story to the media via your customers. If you want to build your credibility and profile, speaking engagements are the best way to go. These are cost-effective ways to reach out to a larger and more influential audience to position you or the spokesperson as an industry expert. 

Harness the Power of Social Media 

There are now hundreds of social media platforms you can find online, but the main ones you should consider include Facebook, YouTube, Twitter, Foursquare, and LinkedIn. To facilitate business growth, you have to plan how you will position your business story on every channel. 

Take note that not all of these channels will be suitable for every audience or every story. If your competitor has been using Twitter, it doesn’t mean that you have to follow suit. You have to think carefully and consider your messages, stories, available time, and audiences to keep them updated. 

Stay Relevant Through Traditional Marketing 

The main goal of traditional marketing is to promote your brand or business to your target audience and promote your services, products, or features. But, at the end of the day, a marketer’s goal should be to attract more people and convert as many of them as possible. From this perspective, focusing solely on social media will never give you the best results. Instead, this will just cover a part of your audience. 

Traditional marketing, such as in the form of ads, will help you deliver your message to your offline audiences. This is why it is a must for every marketer to pay attention to this channel to attract a bigger crowd of customers. 

Make sure you leverage the power of these three tools to see a substantial business growth in no time.