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3 Pages Every Funnel Must Have—And What To Include On Them!

Confused about how exactly sales funnels work? You’re not alone. In fact, that’s the number one reason small business owners say they can’t get their funnels set up—they simply don’t know what to include where. 

Here’s the easy answer: At the very least, your sales funnel needs three pages. 

 

Sales Page

This one obviously comes first. You might call it a landing page, or in the case of a free opt-in, a squeeze page. It serves one purpose—to get the reader to take action. Whether that’s to buy a product or offer up their email address in exchange for a free gift, this is the gateway into your funnel. Everything that follows depends on this page, so you want to be sure you:

Include a clear call to action—“Buy Now” or “Click here to download this report for free”

Eliminate distractions—that means no links to other websites or even a navigation bar

Address the readers’ pain points and how your offer provides the solution

 

Confirmation Page

Here’s where we ask the reader to confirm their intent. For a sales funnel, this confirmation page might actually be your checkout page. It’s where they enter their payment details. For a free offer, it’s simply the page your email management system directs them to next. It’s a  holding page, if you will, while you wait for them to confirm their email address. 

If you’re setting up a free funnel, this page has great power—and you don’t want to waste it! 

Here is where you can offer an upset, remind people to follow you on social media, and give them a peak at your other products and services. 

Remember, though, that they will only see this page once, so don’t put anything here that they will need to refer back to. That’s what the thank you page is for. 

 

Thank You Page

This is where they actually collect their downloadable item, or get information about how your product will be delivered. 

Like the confirmation page, this is valuable real estate, so you want to be sure you use it wisely. In addition to the downloadable item your customer just purchased (or opted in for) you also want to showcase your other offers—especially those at a slightly higher price point. Here’s why: the person looking at this page is a hot prospect. He or she is in a buying mood. You want to be sure to take advantage of that by putting your most relevant offers on this page. To encourage buying, consider including:

A limited time offer—scarcity sells, so if you can legitimately limit sales to a few hours/days or number of units, then this is the place to do so. 

A “no brainer” coupon offer—an insider’s only deal can be a powerful motivator, especially if it’s a fantastic price. 

 

Extra bonuses—give them access to additional products/services if they buy through your link on that page. These should be bonuses that aren’t advertised on the public sales page for that product. Again—insider’s deals are motivating!

Putting together a sales funnel isn’t complicated—or at least it doesn’t have to be. As your business grows and you have more products to offer, you can expand your funnel to include more upsells and downsells, but for now, this simple setup is really all you need.  

 

Why Your Funnels Leak—And What To Do About It

Why Your Funnels Leak—And What To Do About It

For a business owner with a solid funnel in place, it’s easy to take a look at the number of subscribers at each level of the funnel and predict pretty accurately what the sales are going to be from day to day or week to week. 

If you’ve got a funnel in place, though, and your numbers aren’t looking great, chances are you have a leak somewhere. Your funnel has a hole (or two or three) where subscribers are falling through. There are four common causes for funnel leaks, and once you spot them, they’re pretty easy to fix. 

Not enough traffic. The very heart of your sales funnel is the traffic you bring in. Without visitors to your blog or opt-in pages, you’ll have no subscribers. Without subscribers, you’ll have no (or very few) sales. Without sales, you’ll have no business. Yet this is where a lot of people struggle. How can you get more eyes on your content and more subscribers into your funnel? 

How to fix it: Traffic generation is an entire industry of its own, but here are some tips: Use good SEO to encourage search engines to rank your content well. Be present and active in the places where your ideal reader hangs out, whether that’s on social media, in niche forums, or at live events. Use paid ads to drive targeted traffic to highly relevant pages. Recruit JV partners and affiliates to promote your offers. Buy solo ads in related email newsletters. 

No follow-up. This is a leaky funnel mistake that a lot of new entrepreneurs make. They spend a lot of time and energy setting up a great squeeze page and driving traffic to it, then they deliver the goods to their subscribers, and then…nothing. No follow-up emails. No offers to buy more. No related services or products. Nothing. 

How to fix it: Before you spend time building that opt-in page or offer, be sure you have a back-end to promote, or those subscribers you so carefully collected will end up costing you money instead of earning it back.  

No call-to-action. This happens most typically at the top of the funnel. Your blog posts, social media content, podcasts, YouTube videos—everything you offer for free—must have some kind of call-to-action, or it’s all just wasted energy. Your call-to-action can be as simple as “Subscribe to my YouTube channel” or “Follow me on Facebook for more tips,” but it must be there. 

How to fix it: Every time you write a blog post or an email, as yourself, “What do I want my readers to do when they’re done reading/listening/watching this?” That becomes your call to action. 

No product offers. When you’re just starting out, this can be a problem. You know you need to be building a mailing list, but with nothing to offer them, what’s the point? The truth is, there are lots of ways to make money in your funnel even if you don’t have a product to sell. 

How to fix it: Promote affiliate offers. No matter what industry you’re in, there are a variety of tools and products your readers need. Find those tools, sign up for the affiliate programs, and recommend them to your readers. Not only will your readers thank you for pointing them in the right direction, but you’ll earn a little cash, too. 

Got a leaky funnel? With a few tweaks and some attention paid to your follow-up sequences, chances are you can fix those holes and increase your profits in no time. 

Need some help fixing your leaky funnel? Schedule a free 15-minute consultation call today and let’s fix those leakes! https://therockstarceo.com/book-now/

How to Launch a Course

Creating a new course takes lots of effort and hard work. Once you are ready to publish it, the only thing left for you to do is upload it, and you will be good to go. But is that really everything?

Of course not! You have to ensure that you exert the same amount of effort and work, or even more, to launch your course and ensure that it will gain the attention and interest of your target customers. 

Below are some useful tips on how you can successfully launch a course:

Get All Details Online 

Before you launch a course, first, you have to upload all the information that your students need. You have to ensure that potential customers know all the things they should know regarding the course so that they will reach a buying decision. 

These pieces of information include things such as:

    • Course name 
    • Course length 
    • Qualification gained 
    • Delivery method 
    • Cost of course


    • Some sample course materials to give your students a glimpse of what they can expect 

Make sure you check that every detail is correct and don’t forget to proofread things before it goes live. You wouldn’t want to attract the attention of hundreds of customers to your page only for them to see errors and mistakes there. 

Sell the Course Online

You have to make sure that potential customers can purchase your course and view all the details about it. Nothing is worse than finally deciding to purchase something only to discover that you need to send an email or make a phone call just to complete the sales process. This is the fastest means to lose customers who lack the inclination or time to complete an additional step to finish the sale.

Make Your Homepage Standout 

If you want to launch a new course, you have to ensure that your homepage stands out because after all, this is the very first thing people will see the moment they arrive at your website. It is specifically handy if you will launch a totally new form of qualification or topic that you haven’t covered before since new site visitors will see your offer right away. 

Include Links on Related Pages 

Although promoting the new course on the homepage is one good way to share it to all of your website visitors, you might also want to include details regarding the new course on those pages related to it. It means site visitors that go directly to the pages since they are searching for a specific type of training course can see the details of your new course simultaneously. Since this taps into their interests, your course might be useful to them and might be just the right course they are searching for. 

Use Social Media

Don’t forget to share the details of your new course on social media channels. Target posts to reach out to a specific audience with the use of paid ads or you can just post information to be seen by your existing followers. 

Brand Strategy for Your Business

Brand strategy is what you call a formalized document identifying what a company is and what it believes in. This basically defines the target market of a business, shows what makes it different from the competition, as well as defines the personality of your company.

Through developing a concise and clear brand strategy, you can encourage your employees to support, understand, and participate in your efforts to accomplish your goals for branding and your business as a whole. This then leads to improved consistency and a more solid connection with customers and clients. 

Effective and thorough execution of your brand strategy follows after you define it. Strategic, consistent, and clear branding can help you establish a stronger brand equity that can pave the way for the long-term success of your business. 

Brand Promotion to External and Internal Stakeholders 

There is so much more to your brand than your services or products alone. This is what your clients and customers feel and perceive your business. Your brand is the reputation and image of your company. What problems do you address and solve? How do you make a difference in the lives of your customers, the industry, and the community? You have to communicate this through targeted communications and advertising that focuses on the things you can offer and do for the target audience. 

Make sure you back this up though. It is not enough that you just claim that your customers are your first priority. You need to deliver on this claim.  Ensure that everyone involved in your company believes and understands this claim and supports this in everything they do. See to it that you deliver on your promise you made in the value proposition. On top of that, you have to recognize your employees’ vital role in being the ambassadors of your brand. 

Build Your Business Brand with the Help of Your Employees 

Your brand is not only about your newest marketing or ad campaign. Branding is also embedded in all business elements. All those things your customer’s experience, see and hear have a direct impact on the overall image of your company, such as how your employees greet customers and answer phones. It also includes the cleanliness of your premises and whether or not your store offers accessible parking. 

If your customer’s actual experience doesn’t jive with the image you try to project in your branding strategy, you will only nullify all the efforts you made. Your employees must believe in your brand and understand it and back up its promise through their actions. 

Create a Strong Image

A clear message and being consistent in all the things your customer experiences can form a strong image. Promote the key attributes of your brand in a consistent way in the communications you make with your external and internal audiences. 

Develop an Emotional Bond

You can always have a positive connection with your customers if you provide a great service or product with at a practical price, but this will only be purely rational. If you wish to succeed on deeper level for a long time, try to develop and maintain an emotional bond with customers. It builds loyalty and drives long term or lifelong relationships with customers. When customers experience an emotional connection with your brand, they will serve as informal ambassadors of your brand and promote your company through social media and word of mouth. 

How to Start a Blog

Starting your own blog is one of the essential aspects of having a better online presence. A blog serves as your web diary where you can write and post things regularly. If you have a business, your blog should serve as your business’s hub. 

Here are the simple steps on how to start a blog. 

Choose a Niche 

Do you have something you have always wanted to write about? Are you good at something? It could be a hobby or a unique interest. If it happens to be something you are knowledgeable about and is also interesting to a lot of people, then, you have found the right niche for you. 

Decide on a Blog Platform 

Would you like to go for a paid blog or a free one? You have to decide soon since there is already a group of people hungry for information and details regarding their favorite topic coming from a fresh and new source. It will be great if this source is none other than you. 

When you speak of a free blog, this is a free hosted blog like WordPress. You will start a blog with them, and they will be the owner. If you ever violate their rules, they can choose to shut down your blog for any reason. This is why you have to be extra careful about the things you write. 

On the other hand, paid blogs are hosted by the host that you choose and pay every month. This isn’t too expensive,` and most of the time, it will only cost you about $10 monthly. The best thing about it is that you are free to put anything you like on it, such as different kinds of content like podcasts and videos together with your regular blog articles. 

Write, Write, Write 

Major search engines like Google list blogs and make these easier to find if posts are submitted at least 2 to 3 times per week. 

Make sure you write articles and post audio podcasts or videos on your blog regularly to get more repeat visitors that will become your loyal followers and refer your blog to others. This will then help you grow the number of visitors that your blog gets every day. 

Stay Current

To spice up the blog and attract more business prospects and visitors, stay updated and report the latest news related to your niche. This will make your visitors see your blog as their go-to place for useful news regarding the niche. As a result, visitors will be attracted to your blog just like bees attracted to honey. 

Don’t Forget to Answer Comments 

You should make visitors who leave comments on your blog see it as a living breathing thing that responds often to any comment they make. It will energize them and encourage them to come back since you are providing them useful feedback. At the same time, it makes them feel more special. After all, they are special, right?

One of the wisest decisions you can ever make is to start a blog. As the official hub of your business, your blog can make it easier for your prospects to connect easier with you and become your loyal followers and customers. 

The Importance of Using All Three (PR, Social Media, and Traditional Marketing) to Grow Your Business

These days, marketing has become more focused on the digital aspect. It means that the majority of promotions, advertisements, and campaigns are now made and distributed online. 

Most of the time, marketers assume that the best path to take is online marketing and social media can produce the finest results. 

Well, this is somewhat understandable since a big chunk of today’s population can be found online all the time. But, traditional marketing and PR or public relations still got a solid leverage as far as the world of marketing is concerned. After all, not everyone uses the internet at all times. 

Yes, people are still glued to their TV screens. They still read newspapers and listen to the radio. In addition, it is important to keep in mind that there are products that create better results when marketed offline in the same way other products create better results when marketed online. The secret here is to make sure that you use a combination of PR, social media, and traditional marketing to generate the highest quality of results from your marketing efforts. 

PR Tactics for Better Business Growth 

The most popular public relations strategy is a media release. However, there are some other similarly effective methods you can use to let your target audience become familiar with your stories. A media pitch is a type of targeted media angle or story idea you pitch to a certain journalist in a TV show, or publication you know can specifically relate to their viewers or readers. 

Case studies, on the other hand, can serve as a great platform to influence business success and share its story to the media via your customers. If you want to build your credibility and profile, speaking engagements are the best way to go. These are cost-effective ways to reach out to a larger and more influential audience to position you or the spokesperson as an industry expert. 

Harness the Power of Social Media 

There are now hundreds of social media platforms you can find online, but the main ones you should consider include Facebook, YouTube, Twitter, Foursquare, and LinkedIn. To facilitate business growth, you have to plan how you will position your business story on every channel. 

Take note that not all of these channels will be suitable for every audience or every story. If your competitor has been using Twitter, it doesn’t mean that you have to follow suit. You have to think carefully and consider your messages, stories, available time, and audiences to keep them updated. 

Stay Relevant Through Traditional Marketing 

The main goal of traditional marketing is to promote your brand or business to your target audience and promote your services, products, or features. But, at the end of the day, a marketer’s goal should be to attract more people and convert as many of them as possible. From this perspective, focusing solely on social media will never give you the best results. Instead, this will just cover a part of your audience. 

Traditional marketing, such as in the form of ads, will help you deliver your message to your offline audiences. This is why it is a must for every marketer to pay attention to this channel to attract a bigger crowd of customers. 

Make sure you leverage the power of these three tools to see a substantial business growth in no time.