How to Launch a Course

Creating a new course takes lots of effort and hard work. Once you are ready to publish it, the only thing left for you to do is upload it, and you will be good to go. But is that really everything?

Of course not! You have to ensure that you exert the same amount of effort and work, or even more, to launch your course and ensure that it will gain the attention and interest of your target customers. 

Below are some useful tips on how you can successfully launch a course:

Get All Details Online 

Before you launch a course, first, you have to upload all the information that your students need. You have to ensure that potential customers know all the things they should know regarding the course so that they will reach a buying decision. 

These pieces of information include things such as:

    • Course name 
    • Course length 
    • Qualification gained 
    • Delivery method 
    • Cost of course


    • Some sample course materials to give your students a glimpse of what they can expect 

Make sure you check that every detail is correct and don’t forget to proofread things before it goes live. You wouldn’t want to attract the attention of hundreds of customers to your page only for them to see errors and mistakes there. 

Sell the Course Online

You have to make sure that potential customers can purchase your course and view all the details about it. Nothing is worse than finally deciding to purchase something only to discover that you need to send an email or make a phone call just to complete the sales process. This is the fastest means to lose customers who lack the inclination or time to complete an additional step to finish the sale.

Make Your Homepage Standout 

If you want to launch a new course, you have to ensure that your homepage stands out because after all, this is the very first thing people will see the moment they arrive at your website. It is specifically handy if you will launch a totally new form of qualification or topic that you haven’t covered before since new site visitors will see your offer right away. 

Include Links on Related Pages 

Although promoting the new course on the homepage is one good way to share it to all of your website visitors, you might also want to include details regarding the new course on those pages related to it. It means site visitors that go directly to the pages since they are searching for a specific type of training course can see the details of your new course simultaneously. Since this taps into their interests, your course might be useful to them and might be just the right course they are searching for. 

Use Social Media

Don’t forget to share the details of your new course on social media channels. Target posts to reach out to a specific audience with the use of paid ads or you can just post information to be seen by your existing followers. 

Brand Strategy for Your Business

Brand strategy is what you call a formalized document identifying what a company is and what it believes in. This basically defines the target market of a business, shows what makes it different from the competition, as well as defines the personality of your company.

Through developing a concise and clear brand strategy, you can encourage your employees to support, understand, and participate in your efforts to accomplish your goals for branding and your business as a whole. This then leads to improved consistency and a more solid connection with customers and clients. 

Effective and thorough execution of your brand strategy follows after you define it. Strategic, consistent, and clear branding can help you establish a stronger brand equity that can pave the way for the long-term success of your business. 

Brand Promotion to External and Internal Stakeholders 

There is so much more to your brand than your services or products alone. This is what your clients and customers feel and perceive your business. Your brand is the reputation and image of your company. What problems do you address and solve? How do you make a difference in the lives of your customers, the industry, and the community? You have to communicate this through targeted communications and advertising that focuses on the things you can offer and do for the target audience. 

Make sure you back this up though. It is not enough that you just claim that your customers are your first priority. You need to deliver on this claim.  Ensure that everyone involved in your company believes and understands this claim and supports this in everything they do. See to it that you deliver on your promise you made in the value proposition. On top of that, you have to recognize your employees’ vital role in being the ambassadors of your brand. 

Build Your Business Brand with the Help of Your Employees 

Your brand is not only about your newest marketing or ad campaign. Branding is also embedded in all business elements. All those things your customer’s experience, see and hear have a direct impact on the overall image of your company, such as how your employees greet customers and answer phones. It also includes the cleanliness of your premises and whether or not your store offers accessible parking. 

If your customer’s actual experience doesn’t jive with the image you try to project in your branding strategy, you will only nullify all the efforts you made. Your employees must believe in your brand and understand it and back up its promise through their actions. 

Create a Strong Image

A clear message and being consistent in all the things your customer experiences can form a strong image. Promote the key attributes of your brand in a consistent way in the communications you make with your external and internal audiences. 

Develop an Emotional Bond

You can always have a positive connection with your customers if you provide a great service or product with at a practical price, but this will only be purely rational. If you wish to succeed on deeper level for a long time, try to develop and maintain an emotional bond with customers. It builds loyalty and drives long term or lifelong relationships with customers. When customers experience an emotional connection with your brand, they will serve as informal ambassadors of your brand and promote your company through social media and word of mouth. 

How to Start a Blog

Starting your own blog is one of the essential aspects of having a better online presence. A blog serves as your web diary where you can write and post things regularly. If you have a business, your blog should serve as your business’s hub. 

Here are the simple steps on how to start a blog. 

Choose a Niche 

Do you have something you have always wanted to write about? Are you good at something? It could be a hobby or a unique interest. If it happens to be something you are knowledgeable about and is also interesting to a lot of people, then, you have found the right niche for you. 

Decide on a Blog Platform 

Would you like to go for a paid blog or a free one? You have to decide soon since there is already a group of people hungry for information and details regarding their favorite topic coming from a fresh and new source. It will be great if this source is none other than you. 

When you speak of a free blog, this is a free hosted blog like WordPress. You will start a blog with them, and they will be the owner. If you ever violate their rules, they can choose to shut down your blog for any reason. This is why you have to be extra careful about the things you write. 

On the other hand, paid blogs are hosted by the host that you choose and pay every month. This isn’t too expensive,` and most of the time, it will only cost you about $10 monthly. The best thing about it is that you are free to put anything you like on it, such as different kinds of content like podcasts and videos together with your regular blog articles. 

Write, Write, Write 

Major search engines like Google list blogs and make these easier to find if posts are submitted at least 2 to 3 times per week. 

Make sure you write articles and post audio podcasts or videos on your blog regularly to get more repeat visitors that will become your loyal followers and refer your blog to others. This will then help you grow the number of visitors that your blog gets every day. 

Stay Current

To spice up the blog and attract more business prospects and visitors, stay updated and report the latest news related to your niche. This will make your visitors see your blog as their go-to place for useful news regarding the niche. As a result, visitors will be attracted to your blog just like bees attracted to honey. 

Don’t Forget to Answer Comments 

You should make visitors who leave comments on your blog see it as a living breathing thing that responds often to any comment they make. It will energize them and encourage them to come back since you are providing them useful feedback. At the same time, it makes them feel more special. After all, they are special, right?

One of the wisest decisions you can ever make is to start a blog. As the official hub of your business, your blog can make it easier for your prospects to connect easier with you and become your loyal followers and customers. 

The Importance of Using All Three (PR, Social Media, and Traditional Marketing) to Grow Your Business

These days, marketing has become more focused on the digital aspect. It means that the majority of promotions, advertisements, and campaigns are now made and distributed online. 

Most of the time, marketers assume that the best path to take is online marketing and social media can produce the finest results. 

Well, this is somewhat understandable since a big chunk of today’s population can be found online all the time. But, traditional marketing and PR or public relations still got a solid leverage as far as the world of marketing is concerned. After all, not everyone uses the internet at all times. 

Yes, people are still glued to their TV screens. They still read newspapers and listen to the radio. In addition, it is important to keep in mind that there are products that create better results when marketed offline in the same way other products create better results when marketed online. The secret here is to make sure that you use a combination of PR, social media, and traditional marketing to generate the highest quality of results from your marketing efforts. 

PR Tactics for Better Business Growth 

The most popular public relations strategy is a media release. However, there are some other similarly effective methods you can use to let your target audience become familiar with your stories. A media pitch is a type of targeted media angle or story idea you pitch to a certain journalist in a TV show, or publication you know can specifically relate to their viewers or readers. 

Case studies, on the other hand, can serve as a great platform to influence business success and share its story to the media via your customers. If you want to build your credibility and profile, speaking engagements are the best way to go. These are cost-effective ways to reach out to a larger and more influential audience to position you or the spokesperson as an industry expert. 

Harness the Power of Social Media 

There are now hundreds of social media platforms you can find online, but the main ones you should consider include Facebook, YouTube, Twitter, Foursquare, and LinkedIn. To facilitate business growth, you have to plan how you will position your business story on every channel. 

Take note that not all of these channels will be suitable for every audience or every story. If your competitor has been using Twitter, it doesn’t mean that you have to follow suit. You have to think carefully and consider your messages, stories, available time, and audiences to keep them updated. 

Stay Relevant Through Traditional Marketing 

The main goal of traditional marketing is to promote your brand or business to your target audience and promote your services, products, or features. But, at the end of the day, a marketer’s goal should be to attract more people and convert as many of them as possible. From this perspective, focusing solely on social media will never give you the best results. Instead, this will just cover a part of your audience. 

Traditional marketing, such as in the form of ads, will help you deliver your message to your offline audiences. This is why it is a must for every marketer to pay attention to this channel to attract a bigger crowd of customers. 

Make sure you leverage the power of these three tools to see a substantial business growth in no time. 

Importance of Online Forums

Online forums have definitely come a very long way for the past few years. Even to this day, they remain to be hugely popular. In fact, statistics reveal that around 15% of online users still comment on or read discussion forums.

So, how come forums managed to maintain their fame up to this age when Facebook and social media platform are already the trends? 

Below are some of the primary reasons why online forums remain important and why it is a must that you use them as well. 

Content 

It is probably the top benefit of online forums. An online discussion or forum feature is a must-have in every website as it automatically creates fresh content. As you know, search engines like contents, and having an online forum where people participate, contribute, and add new replies and posts generate adequate content in boosting your website. 

It may take time before you achieve this specific level, not to mention that you also need several great members. However, if you manage to acquire an excellent user group that always post things, this will help your website and improve its rankings. 

Visitor Retention 

This is a discussion area or online forum on your site where potential customers, clients, and new online visitors are given a good reason to come back to your website, particularly if you have the advice or help they need on a particular subject. Site owners want their visitors to keep coming back to their site, so adding a forum is one of the best ways to encourage people to return and check out your site on a regular basis. 

Increased Sales

Online forums and discussions play a crucial role if your customers happen to be at the initial stage of the cycle of customer buyer or what you call the dream or pre-purchase stage. Authentic and genuine customer photos, comments, and videos can help them with their research and even dream about the experiences and products you offer the moment they arrive at your website for the first time. 

Market Research 

When you are in direct contact with potential customers and existing customers alike, you have the opportunity to stay informed of their needs, questions, general interests, and wants. This will make them great tools for research. Online forums and discussions will also give you better insight into their vocabulary to help you ensure that you use the right language on your content and messages familiar and easy to understand to them. 

Interact with Prospects and Customers

An online forum is often an informal place yet you can still use this to share announcements regarding your business, address queries about your services and products, and talk about the benefits and features of choosing your business in general. After all, these pieces of information in your forum are what people find the most interesting. 

Community Building

Finally, online forums are the best way to offer your community a great way to connect and stay in touch with each other. This is a wonderful tool to form meaningful relationships in overlapping industries, nurture some sense of belonging, and swap ideas. 

5 Steps to Radical Profitable Goals

5 Steps to RADICAL Goals and Greater Success

Finding it too easy to hit your goals? Maybe you have goals that simply don’t challenge you – and in this case, are they really goals at all?

When it comes to making goals that help you in the long run, it’s important to ensure that they are progressive. By this, we mean that they are stepping stones to greater success. 

If you would like to embrace more progressive goals, take a look at this 5-Step process to ensure that your goal planning will result in the success you deserve.

Step 1. Think About What Matters Most

Before you jump into any huge goal setting strategies, it’s important to think about what matters most – to you, and no one else. 

Many people start off by looking at their goals from a monetary perspective, only to find that when they get the raise they’ve been working for, it brings them no more success or happiness. 

What’s most important to you? Structure your goals around this desire.

Step 2. Think Long-Term, Plan Short-Term

Thinking long term will allow you to see the big picture, but to a certain extent, you can never completely plan for a long-term situation or goal. 

For this reason, it can be very effective to plan short-term goals that are centered around your long-term thinking. Each short-term goal, achieved one by one, brings you closer to what you want in the long term.

In this way, you’ve set yourself up for a complete and useful strategy for success. 

Step 3. Use Key Results

No goal setting is complete without key results. Key results are steppingstones to your goals.

For example; if you have a goal of saving five thousand dollars – what are the actual key results? What are the moves you take? What do you do in order for this to happen?

Having a goal is great, but what are the steps needed to reach this goal? Each goal you have should contain key results. In this way, you can better fulfil your progressions towards a goal. 

Step 4. Think 10x Bigger

Many people are so focused on the small details.

For example, you hear investment bankers talking about percentages – finding 1% better here, 5% better here – and it might work for them, but the average person may not see actual, measurable benefits from this. 

Instead, think ten times bigger!

Each time you write down a goal, think to yourself, “Is this the best I can do?”

Step 5. Think Ahead

Making a progressive goal will always require you to think ahead.

Understandably, sometimes you cannot think about all the outcomes of a particular situation, but you can still plan for some events that can change or unfortunate possibilities that don’t benefit you. 

Thinking ahead will allow you to account for specific situations that are not beneficial, and in this way, will help you to make more actionable goals. You can plan for likely obstacles and determine solutions ahead of time in the event the obstacles materialize.

Suddenly, such an obstacle isn’t an obstacle at all, but simply a Plan B pathway to your goal!

Let the Process Work for You

If you’ve been feeling stuck or downhearted by your lack of progress, follow these five steps to make more progressive goals that get you back onto a path toward the success you seek!