google-site-verification: google8d7fdb3d26da8a99.html G-7J2P957DYK

3 Pages Every Funnel Must Have—And What To Include On Them!

Confused about how exactly sales funnels work? You’re not alone. In fact, that’s the number one reason small business owners say they can’t get their funnels set up—they simply don’t know what to include where. 

Here’s the easy answer: At the very least, your sales funnel needs three pages. 

 

Sales Page

This one obviously comes first. You might call it a landing page, or in the case of a free opt-in, a squeeze page. It serves one purpose—to get the reader to take action. Whether that’s to buy a product or offer up their email address in exchange for a free gift, this is the gateway into your funnel. Everything that follows depends on this page, so you want to be sure you:

Include a clear call to action—“Buy Now” or “Click here to download this report for free”

Eliminate distractions—that means no links to other websites or even a navigation bar

Address the readers’ pain points and how your offer provides the solution

 

Confirmation Page

Here’s where we ask the reader to confirm their intent. For a sales funnel, this confirmation page might actually be your checkout page. It’s where they enter their payment details. For a free offer, it’s simply the page your email management system directs them to next. It’s a  holding page, if you will, while you wait for them to confirm their email address. 

If you’re setting up a free funnel, this page has great power—and you don’t want to waste it! 

Here is where you can offer an upset, remind people to follow you on social media, and give them a peak at your other products and services. 

Remember, though, that they will only see this page once, so don’t put anything here that they will need to refer back to. That’s what the thank you page is for. 

 

Thank You Page

This is where they actually collect their downloadable item, or get information about how your product will be delivered. 

Like the confirmation page, this is valuable real estate, so you want to be sure you use it wisely. In addition to the downloadable item your customer just purchased (or opted in for) you also want to showcase your other offers—especially those at a slightly higher price point. Here’s why: the person looking at this page is a hot prospect. He or she is in a buying mood. You want to be sure to take advantage of that by putting your most relevant offers on this page. To encourage buying, consider including:

A limited time offer—scarcity sells, so if you can legitimately limit sales to a few hours/days or number of units, then this is the place to do so. 

A “no brainer” coupon offer—an insider’s only deal can be a powerful motivator, especially if it’s a fantastic price. 

 

Extra bonuses—give them access to additional products/services if they buy through your link on that page. These should be bonuses that aren’t advertised on the public sales page for that product. Again—insider’s deals are motivating!

Putting together a sales funnel isn’t complicated—or at least it doesn’t have to be. As your business grows and you have more products to offer, you can expand your funnel to include more upsells and downsells, but for now, this simple setup is really all you need.  

 

Why Your Funnels Leak—And What To Do About It

Why Your Funnels Leak—And What To Do About It

For a business owner with a solid funnel in place, it’s easy to take a look at the number of subscribers at each level of the funnel and predict pretty accurately what the sales are going to be from day to day or week to week. 

If you’ve got a funnel in place, though, and your numbers aren’t looking great, chances are you have a leak somewhere. Your funnel has a hole (or two or three) where subscribers are falling through. There are four common causes for funnel leaks, and once you spot them, they’re pretty easy to fix. 

Not enough traffic. The very heart of your sales funnel is the traffic you bring in. Without visitors to your blog or opt-in pages, you’ll have no subscribers. Without subscribers, you’ll have no (or very few) sales. Without sales, you’ll have no business. Yet this is where a lot of people struggle. How can you get more eyes on your content and more subscribers into your funnel? 

How to fix it: Traffic generation is an entire industry of its own, but here are some tips: Use good SEO to encourage search engines to rank your content well. Be present and active in the places where your ideal reader hangs out, whether that’s on social media, in niche forums, or at live events. Use paid ads to drive targeted traffic to highly relevant pages. Recruit JV partners and affiliates to promote your offers. Buy solo ads in related email newsletters. 

No follow-up. This is a leaky funnel mistake that a lot of new entrepreneurs make. They spend a lot of time and energy setting up a great squeeze page and driving traffic to it, then they deliver the goods to their subscribers, and then…nothing. No follow-up emails. No offers to buy more. No related services or products. Nothing. 

How to fix it: Before you spend time building that opt-in page or offer, be sure you have a back-end to promote, or those subscribers you so carefully collected will end up costing you money instead of earning it back.  

No call-to-action. This happens most typically at the top of the funnel. Your blog posts, social media content, podcasts, YouTube videos—everything you offer for free—must have some kind of call-to-action, or it’s all just wasted energy. Your call-to-action can be as simple as “Subscribe to my YouTube channel” or “Follow me on Facebook for more tips,” but it must be there. 

How to fix it: Every time you write a blog post or an email, as yourself, “What do I want my readers to do when they’re done reading/listening/watching this?” That becomes your call to action. 

No product offers. When you’re just starting out, this can be a problem. You know you need to be building a mailing list, but with nothing to offer them, what’s the point? The truth is, there are lots of ways to make money in your funnel even if you don’t have a product to sell. 

How to fix it: Promote affiliate offers. No matter what industry you’re in, there are a variety of tools and products your readers need. Find those tools, sign up for the affiliate programs, and recommend them to your readers. Not only will your readers thank you for pointing them in the right direction, but you’ll earn a little cash, too. 

Got a leaky funnel? With a few tweaks and some attention paid to your follow-up sequences, chances are you can fix those holes and increase your profits in no time. 

Need some help fixing your leaky funnel? Schedule a free 15-minute consultation call today and let’s fix those leakes! https://therockstarceo.com/book-now/

What the Heck is a Sales Funnel, Anyway?

For an online business owner, a sales funnel is probably the most important marketing tool you have. And yet many entrepreneurs – both new and established – have no clear understanding of what a funnel is or how it works. 

As you can imagine, failing to fully understand this critical part of your business means fewer sales, lower profits, and ultimately, an unstable business. 

 

A Simple Sales Funnel

At its most basic, a sales funnel consists of free content, which typically requires nothing of your readers. Many sales funnels begin with blog posts, YouTube videos, Facebook content, and other information readers can access at no cost. This is the “top” of your funnel. 

Next, you’ll have an attractive offer that requires a very small “payment” of sorts – typically an email address. You’ve seen this type of offer on websites all over the internet, and probably even signed up for some. This is the free ebook or guide, video series, checklist, workbook, or other valuable content that is available in exchange for “opting in” to an email list. 

Once on your mailing list, you’ll then present your readers with a series of low-cost offers. Perhaps you have a low-priced ebook or a trial membership. 

Customers who purchase your low-priced product move further down the funnel, and are presented with more, higher priced products. As they continue to buy, they move closer and closer to your top-end offers, which make up the bottom of your funnel. 

 

How Your Funnel Works

If you imagine your funnel as looking like, well, a funnel, it’s easy to see that your free content—at the top—is consumed by the largest number of readers. Below that, your extreme low-cost item (available only for the cost of an email address) attracts a smaller subset of the true freebie seekers. Next, your low-priced products bring in yet a smaller group. 

Finally, as you near the tip of the funnel, only the loyalest of fans and customers will purchase your highest priced offers. 

Your job, as the business owner, is to ensure that your funnel leads buyers naturally from the top, free offers all the way to the bottom. The more buyers you can keep in your funnel, the more money you will make. 

Most new—and even established—business owners can easily envision the top of the funnel, but if you truly want your business to grow, you must master the entire process, and that starts with understanding what a funnel really is and how it works. 

No matter where you’re at right now, it’s possible to cultivate unflappable confidence in everything you post online so you not only feel good about how you’re showing up & what you’re offering but make good money from it, too.

Starting now, I’m offering a unique, step-by-step course that will teach you how to get over this innate fear, gain crystal-clear clarity on your true viewpoints & start putting messaging into the Universe that attracts the right people and repels the wrong ones.

https://therockstarceo.com/product/unshakeable-messaging/

The Importance of Using All Three (PR, Social Media, and Traditional Marketing) to Grow Your Business

These days, marketing has become more focused on the digital aspect. It means that the majority of promotions, advertisements, and campaigns are now made and distributed online. 

Most of the time, marketers assume that the best path to take is online marketing and social media can produce the finest results. 

Well, this is somewhat understandable since a big chunk of today’s population can be found online all the time. But, traditional marketing and PR or public relations still got a solid leverage as far as the world of marketing is concerned. After all, not everyone uses the internet at all times. 

Yes, people are still glued to their TV screens. They still read newspapers and listen to the radio. In addition, it is important to keep in mind that there are products that create better results when marketed offline in the same way other products create better results when marketed online. The secret here is to make sure that you use a combination of PR, social media, and traditional marketing to generate the highest quality of results from your marketing efforts. 

PR Tactics for Better Business Growth 

The most popular public relations strategy is a media release. However, there are some other similarly effective methods you can use to let your target audience become familiar with your stories. A media pitch is a type of targeted media angle or story idea you pitch to a certain journalist in a TV show, or publication you know can specifically relate to their viewers or readers. 

Case studies, on the other hand, can serve as a great platform to influence business success and share its story to the media via your customers. If you want to build your credibility and profile, speaking engagements are the best way to go. These are cost-effective ways to reach out to a larger and more influential audience to position you or the spokesperson as an industry expert. 

Harness the Power of Social Media 

There are now hundreds of social media platforms you can find online, but the main ones you should consider include Facebook, YouTube, Twitter, Foursquare, and LinkedIn. To facilitate business growth, you have to plan how you will position your business story on every channel. 

Take note that not all of these channels will be suitable for every audience or every story. If your competitor has been using Twitter, it doesn’t mean that you have to follow suit. You have to think carefully and consider your messages, stories, available time, and audiences to keep them updated. 

Stay Relevant Through Traditional Marketing 

The main goal of traditional marketing is to promote your brand or business to your target audience and promote your services, products, or features. But, at the end of the day, a marketer’s goal should be to attract more people and convert as many of them as possible. From this perspective, focusing solely on social media will never give you the best results. Instead, this will just cover a part of your audience. 

Traditional marketing, such as in the form of ads, will help you deliver your message to your offline audiences. This is why it is a must for every marketer to pay attention to this channel to attract a bigger crowd of customers. 

Make sure you leverage the power of these three tools to see a substantial business growth in no time. 

Importance of Online Forums

Online forums have definitely come a very long way for the past few years. Even to this day, they remain to be hugely popular. In fact, statistics reveal that around 15% of online users still comment on or read discussion forums.

So, how come forums managed to maintain their fame up to this age when Facebook and social media platform are already the trends? 

Below are some of the primary reasons why online forums remain important and why it is a must that you use them as well. 

Content 

It is probably the top benefit of online forums. An online discussion or forum feature is a must-have in every website as it automatically creates fresh content. As you know, search engines like contents, and having an online forum where people participate, contribute, and add new replies and posts generate adequate content in boosting your website. 

It may take time before you achieve this specific level, not to mention that you also need several great members. However, if you manage to acquire an excellent user group that always post things, this will help your website and improve its rankings. 

Visitor Retention 

This is a discussion area or online forum on your site where potential customers, clients, and new online visitors are given a good reason to come back to your website, particularly if you have the advice or help they need on a particular subject. Site owners want their visitors to keep coming back to their site, so adding a forum is one of the best ways to encourage people to return and check out your site on a regular basis. 

Increased Sales

Online forums and discussions play a crucial role if your customers happen to be at the initial stage of the cycle of customer buyer or what you call the dream or pre-purchase stage. Authentic and genuine customer photos, comments, and videos can help them with their research and even dream about the experiences and products you offer the moment they arrive at your website for the first time. 

Market Research 

When you are in direct contact with potential customers and existing customers alike, you have the opportunity to stay informed of their needs, questions, general interests, and wants. This will make them great tools for research. Online forums and discussions will also give you better insight into their vocabulary to help you ensure that you use the right language on your content and messages familiar and easy to understand to them. 

Interact with Prospects and Customers

An online forum is often an informal place yet you can still use this to share announcements regarding your business, address queries about your services and products, and talk about the benefits and features of choosing your business in general. After all, these pieces of information in your forum are what people find the most interesting. 

Community Building

Finally, online forums are the best way to offer your community a great way to connect and stay in touch with each other. This is a wonderful tool to form meaningful relationships in overlapping industries, nurture some sense of belonging, and swap ideas. 

5 Steps to Radical Profitable Goals

5 Steps to RADICAL Goals and Greater Success

Finding it too easy to hit your goals? Maybe you have goals that simply don’t challenge you – and in this case, are they really goals at all?

When it comes to making goals that help you in the long run, it’s important to ensure that they are progressive. By this, we mean that they are stepping stones to greater success. 

If you would like to embrace more progressive goals, take a look at this 5-Step process to ensure that your goal planning will result in the success you deserve.

Step 1. Think About What Matters Most

Before you jump into any huge goal setting strategies, it’s important to think about what matters most – to you, and no one else. 

Many people start off by looking at their goals from a monetary perspective, only to find that when they get the raise they’ve been working for, it brings them no more success or happiness. 

What’s most important to you? Structure your goals around this desire.

Step 2. Think Long-Term, Plan Short-Term

Thinking long term will allow you to see the big picture, but to a certain extent, you can never completely plan for a long-term situation or goal. 

For this reason, it can be very effective to plan short-term goals that are centered around your long-term thinking. Each short-term goal, achieved one by one, brings you closer to what you want in the long term.

In this way, you’ve set yourself up for a complete and useful strategy for success. 

Step 3. Use Key Results

No goal setting is complete without key results. Key results are steppingstones to your goals.

For example; if you have a goal of saving five thousand dollars – what are the actual key results? What are the moves you take? What do you do in order for this to happen?

Having a goal is great, but what are the steps needed to reach this goal? Each goal you have should contain key results. In this way, you can better fulfil your progressions towards a goal. 

Step 4. Think 10x Bigger

Many people are so focused on the small details.

For example, you hear investment bankers talking about percentages – finding 1% better here, 5% better here – and it might work for them, but the average person may not see actual, measurable benefits from this. 

Instead, think ten times bigger!

Each time you write down a goal, think to yourself, “Is this the best I can do?”

Step 5. Think Ahead

Making a progressive goal will always require you to think ahead.

Understandably, sometimes you cannot think about all the outcomes of a particular situation, but you can still plan for some events that can change or unfortunate possibilities that don’t benefit you. 

Thinking ahead will allow you to account for specific situations that are not beneficial, and in this way, will help you to make more actionable goals. You can plan for likely obstacles and determine solutions ahead of time in the event the obstacles materialize.

Suddenly, such an obstacle isn’t an obstacle at all, but simply a Plan B pathway to your goal!

Let the Process Work for You

If you’ve been feeling stuck or downhearted by your lack of progress, follow these five steps to make more progressive goals that get you back onto a path toward the success you seek!