Female Entrepreneurship is hard don’t make it harder!!
I have one big thing that I want to get out there to all the women who own their own businesses and yes, this is going to seem supercritical and mean and I’m going to tell you I don’t really care because this is so important. I have had in the last few months, I’ve had hundreds of these conversations with other business owners. Both male and female women are failing each other in business. You’re failing other men-owned businesses. You are failing as a business owner. I am seeing, and I did start writing all of these stories down over 2000 stories I have for the last year and a half of women scamming other business owners. Now I say scamming because that’s what it looks like on the outside. It may be because your children got sick and you couldn’t finish a project or whatever it is.
But as women, we have to do better as business owners. If you are going to own a business and you are going to offer professional services, you have to do better. It’s making it harder for the rest of us to do business and it’s also making it so hard to find trustworthy people to do business with.
Stop trying to seem like you own a business and treat it as a hobby business. If you are going to offer services to another business owner, you have to be professional. So I started Be Boss Girl so that women could get the support they needed. But I’m finding that women don’t want support. Women want to DIY things. They want to hack it until they hope it, can make it. And yes, I’ve said that right hack it till they hope they can make it and it is so important to get the support you need if you need the support because that’s another thing that makes you just look unprofessional. Women, we need to be professional in our businesses and there are different levels of professionalism out there. Some of it may look very, very different than those of us who had been out in the business world since the early nineties.
You need to just make sure that you are living up to what you say you can do.
And if you can’t do it, if you need the support and if you need the help, go get it. We as women are as just everything else, we’ve had glass ceilings to break. We have had to go out there and work 10 times harder in any position we have ever had to be seen and to be heard. And when you have women who are coming in and destroying that trust and like just as general, we all get thrown into that same pot. If you cannot offer the services that you think you’re trying to offer out there, then don’t, stop now. Go sell Mary Kay. Go sell Tupperware. Do something that’s easier for you. And yes, I say that very condescendingly. I am not kidding. Get out of the business world if you can’t be professional.
Now if you have something happen, we all have things happen in our lives that interrupt and we can’t finish things. Deaths in the family, sick children get the support you need. Yes, you might lose money and you might not make money off the client project that you are working on, but get the support you need because if you do that, you are up-leveling and showing your level of professionalism and letting the client know they count. When your personal life gets in the way of working with a client, you’ve just shown a client that, they are important to you. It is so important to give value to your clients and show them that they are worthy of your attention and you are worthy of their paying you. Make sure that you’re taking the time to get what you need as a business owner. Make sure you’re giving what your client expects as a business owner. It is a two-way street, so I’m going to call out some businesses right here, that have made the online Facebook world industry cesspool of Just grossness. I’m trying to keep the swear words out of it. It’s not good. I’m calling out all those people that say they’re coaches that make six figures a month and not to be seen as a glamorous influencer and on the beach and living the nomadic lifestyle. I’ve worked for probably a hundred of y’all now and I’ve only had two out of the hundred almost hundred I’ve worked with. I’ve had two that were actually truthfully making that money and living that lifestyle, so whenever I see somebody post anything about that now I call complete BS until you prove me otherwise, which makes me not want to hire any of ya and the VA world, the virtual assistant world. For those that don’t know what VA very much says the same thing. I now have a small group of VA business owners, we all talk with one another and we all have hundreds. There are hundreds if not thousands of coaches that say they live the six-figure lifestyle and buying Louis Vuitton bags and in jet setting here in jet setting there who actually can’t afford anything they’re doing and they’re going into debt to do it. Cut it out. I don’t care if you go buy a Louis Vuitton bag. I don’t care if you traveled to Costa Rica for two weeks to live on a beach that doesn’t make you good at your job. It actually, it makes you seem less responsible in and unable to invest in me and what I need from you, so why would I hire You?
Show the real side of owning your business.
There’s chaos, there’s hard work, there’s passion, there’s determination when you’re an entrepreneur and a business owner, you show that.
That’s what I want to see from you. I have had in the last week, I have had five coaches reach out to me and tell me that they could help me up-level my business, but yet can’t tell me how they’re going to help me up-level my business. They can help me clear my soul so I can see the world better and Uplevel my business. Yeah. I had the, I call BS on that. I don’t care
And it doesn’t matter. Honestly. If I want you to Uplevel my business, you’re going to show me the strategy. You’re going to give me a roadmap, you’re going to tell me what I should write, how I should write it, and where I should write it at. Those things matter for my business. My life coaching needs to have nothing to do with my business. I’ve very much separate that. My lifestyle, my life, the things that I need in my personal life are very different from my business. Don’t reach out to me if you can’t offer my business something. And I think that’s something that we as women have woven together too much. You personally? Yes, you are your business owner, you are your business, your business is you. I say that all the time, but there’s also a separation between what your business needs and what you need as a person and those need to be separated out and not knowing where your business ends and you end.
Burning out on your business is a real, very, very real issue. I have seen so many business owners do it. I did it. I’m coming to you from a place of truly understanding and I have PTSD from what I did. I made some really bad business decisions and hurt myself physically. I hurt my mental health. I hurt my family because I was so worried about looking amazing and looking like I was doing something that my business was not and I was all worried about that six-figure lifestyle, without actually being able to produce it, which means your life is a whole big pack of lies and the lies just keep growing and growing and growing and you start alienating those around you and you start to live a very, very lonely life.
When you invest in yourself, and you’re truthful with yourself and those around you, your business will start to flourish.
I guarantee you, I’ve seen it hundreds of thousands of times myself, other people, I’ve been doing this a long time, and focusing on your business and growing your business without involving your mental health is a huge thing that women really need to take the steps to understand how to do. You will see in my description, I dare you to rock my mindset because you can’t. It’s because I spend so much time investing in my mindset. It’s part of the beginning of my day. Every single day I spend a half-hour journaling and then I spend 15 minutes a mindset work every single day. My mindset can’t be shaken, because I’ve made sure it can’t be shaken.
I’m not lying to you about what I’m earning. Some months I can make 10 K in a month, some months I make 2000 a month, some months I make nothing and I talk to you all about that, back in October when I had a month, I made absolutely nothing because things were slow. It happens and I try to really always be truthful with you. Yes, I’m bringing on new clients all the time. That doesn’t, just because I brought a new client on, it doesn’t mean I’m packing it all that money. That means I’ve hired a contractor to do work for me. I’ve hired another, a freelancer to work with me to cover for those things because, believe me, I have too many clients. There is no way I could offer all of my clients everything they need and still be sane. And that’s another thing is knowing what your workload can be and should be.
No, it’s not. Now you should know how to do everything yourself. It doesn’t mean that you’re a genius at it. If you’re not good at it, you shouldn’t be doing it for yourself and any house project, those great TV shows where you see people building those amazing houses in seven days and Oh, look at that that looks so cool and it’s all DIY type projects. I know a couple of those houses and one of those in our local area, that house started to look beat up and everything was breaking in less than three years. Every business and I’ve been at this 20 something years, so I can say this with authority. Every business owner that I see that has DIY’d, everything about their business and not accepted or invested in their business in any way, there’s a reason why over 80% of businesses close their doors in the first three years, those are the business owners that do that.
The business owners that invest in themselves, they invest in their business, they hire the support they need. They’re here five, 10, 15,20 years later, every time without fail. When there is a smart investment, there are investments that are stupid and yes, some people still fail even after investing because they have a bad idea or whatever. It’s not always 100% of the time, but if you’re offering services, somebody needs services, everybody, I don’t care what type of service you’re offering, somebody needs it. They’re the funniest thing I ever saw. Somebody who started a doggy doo doo business down in my local area. I live in the country. Our dogs go out in the woods or whatever and I’m like, Oh, this person is never going to have a longterm business because that’s not, I laughed at it. Now this woman has now been in business for eight years and she has three people that work for and she’s making good money, her husband quit his job to help her with her business.
Every service is needed out there. I don’t care how ridiculous it is, it’s needed. If you invest in yourself, you invest in the business in smart investments. Don’t spend $200,000 on a mindset coach because that’s a bad investment, go get yourself a counselor. Get true professional help. Don’t hire somebody that has an eight week or 16-week course that they took. Go hire somebody that actually certified in the medical profession. If you’re having that much trouble with your mindset and your life strategies, go hire the proper person. Don’t hire a Hackett until you make it person. Make sure you are investing in your business now. You don’t need to invest $250,000 in a coach to Uplevel your business, and if I pay $20,000 for this coaching package this month because I have to sign up this month or I won’t be available anymore, I don’t know how many times I see this. This is a good idea for me to invest in this, or they’re pressuring you. Yes, then the answer is no. If somebody is pressuring you into spending and going into debt for your business for something that is not a strategic piece of actually running your business,
Scam every time scam, does that mean that that person doesn’t have something to offer? Yes, they probably have something to offer you, but $20,000 putting your family in debt to do it, just don’t do it. There are so many other ways to invest in yourself without going into debt that that’s where you should concentrate on. I started Be Boss Girl so that women could get the support they need, the real kind of support they need at a price they can afford. My most expensive one on one coaching package is $500 for six sessions and you shouldn’t need me past six sessions, sometimes I have clients that still pay me like once a quarter and just want to check in with me and stuff, but my job is a business strategist, is to work myself out of my job. Every business coach and I hate business coach.
A business coach is not, is not a qualified thing. I believe and yes, that’s my personal opinion, but hiring a business strategist or a profit strategist, which is what I am, I’m going to take a look at your business and figure out how to make it profitable. Your marketing, your social media, the services that you offer, the pricing of your packages, your administrative backend, your processes, your procedures. I take a look at all of that, and let’s put you on profit strategy so you can start making a profit in your business and not just have your business losing money all the time. A business that loses money all the time and yet still keeps throwing money at it, is a hobby.
It’s not a real business. It’s absolutely positive. Positively possible, not impossible possible to invest in your business without going into debt. You don’t always need to hire a social media strategist or a social media manager. I have a membership that’s $30 a month where I will help you write all of your content each and every month. You get posting prompts. I will help you write it. I will help you get it scheduled. I’m not one on one and we do group sessions, but I can help you do that. You don’t have to hire me to do all your social media. I mean, I’m not going to complain if you want to pay me $600 plus or to $1,500 a month depending on what you need, but you could be spending 30 and that’s absolutely should be absolutely doable for even the smallest business. Maybe not when you’re first starting now, but if you have more than one client, you should be able to afford $30 a month to invest in something for your business.
This is going to help move it ahead. Maybe that’s a piece of software. Maybe that’s coming into a podcast studio to record your podcasts so that they sound good and look good. Just do something to professionally invest in your business so that you are ready for the next level. I know that my mission is to support women and all of that they do in their business. I, I say women, but I have male business owners that I work with. You heard from Scott here on my show, I work with males. I work with females. I work with black people. I work with white people. I look with purple people if they existed, I love purple. So those of you that don’t know that if purple people exist, please contact me. I really want to meet you. But knowing that you can get the support you need without investing hundreds of thousands of dollars and going into debt for something that’s not a profit-driving strategy for your business is so important. Again, women, we need to do better. We need to do better as business owners. We need to do better as professionals working with other businesses, we need to just be that next level of better so that that next woman coming along can get the support
They need without being scammed. I hope you have a great day, everybody. I want you to remember to be the diva and the rockstar in your business. Have a great day.